Product Marketing Manager

4 days ago

San Francisco, California, United States HeartCount Full time $120,000 - $140,000 per year

Location:

Belgrade / Novi Sad (Hybrid)

Experience:

3–5 years

Type:

Full-time

The Role

We're looking for a
Product Marketing Manager

who is equal parts product and marketing. Someone who loves rolling up their sleeves to build from scratch, not just optimize what's already there.

You'll play a central role in
shaping our product roadmap, crafting the messaging around it, and owning our PLG strategy

(from onboarding to activation and engagement). This is not a "just run campaigns" role — it's about making sure our product lands with the right people in the right way, and ensuring they stick around.

If you're hungry, scrappy, and want to make a visible impact in a growing startup, this role is for you.

What You'll Do

  • Product Strategy & Roadmap:

Work closely with product and leadership to influence roadmap decisions based on customer insights and market needs.
- Messaging & Positioning:

Craft clear, compelling messaging that resonates with our ICPs (executives + leaders).
- Go-to-Market:

Own go-to-market launches for new features and product updates, ensuring internal teams and customers understand the value.
- PLG & Onboarding:

Design and optimize onboarding flows, engagement campaigns, and in-product communication to drive activation and retention.
- Cross-functional Collaboration:

Partner with sales, CS, and product to align on customer needs and create a seamless user journey.
- Experiment & Build:

Set up lightweight processes and experiments to test hypotheses — and scale what works.

What We're Looking For

  • 3–5 years of experience in
    product marketing, growth marketing, or product management

(B2B SaaS startup experience required).
- Experience in
PLG environments

(onboarding, activation, user engagement).
- Strong understanding of
B2B SaaS buyer journey

(especially people-focused products is a plus).
- Ability to work independently, figure things out, and build new processes from scratch.
- Excellent communication and storytelling skills in English.
- Hungry, entrepreneurial mindset — you see problems and want to fix them.

What We Offer

  • The chance to directly shape a growing startup's product and brand.
  • A culture of autonomy and ownership — you'll get responsibility from day one.
  • Exposure to global tech markets and the future of work.
  • Competitive compensation and growth opportunities.

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