Product Marketing Manager

18 hours ago

San Francisco, California, United States Cypress HCM Full time $178,736 - $446,784 per year

Job Details

  • Sr. Reseller GTM PMM – Higher Education (Contract)
  • Location: Remote (PST Preferred)
  • Duration: 9/29/2025 to 9/25/2026
  • Team: Education PMM

About the Role:

  • The Sr. Reseller GTM PMM for Higher Education is a critical member of the EDU Institutions team leading our transactional business. This global role is at the center of success of the team delivering growth by driving student opportunity for Adobe Acrobat Studio, Adobe Creative Cloud, Adobe Express and more through the Higher Education Reseller Partner business.
  • You will demonstrate a deep knowledge of B2B and specifically Reseller Partner GTM practices. In this role, your ability to collaborate across internal Adobe teams to lead complex, cross-functional initiatives will serve well. Successful candidates will be instrumental in helping craft the go-to-market strategy and plans, Reseller incentives, enablement, and pricing to drive expansion of this route to market and ensuring streamlined execution and operations against the strategy.
  • You will own the tracking, metrics and reporting for the business segment and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success.

Key Responsibilities:

  • Collaborate with Reseller Marketing, Sales, Finance, Operations and Product teams to develop and execute plans that deliver quarterly and annual sales goals
  • Drive field execution of go-to-market strategies by aligning cross-functional teams, enabling reseller partners, and ensuring consistent engagement with target customer segments to accelerate growth
  • Identify and prioritize target customer renewals/segments in collaboration with sales leaders to optimize reseller reach and impact.
  • Translate messaging into reseller-ready value propositions, tailoring content to resonate with partner audiences and align with channel-specific priorities and customer needs
  • Collaborate closely with reseller Marketing to develop and deliver high-impact content, including enablement materials, messaging frameworks, and call scripts tailored to reseller partner needs and customer engagement strategies.
  • Design and manage incentives and pricing models to support business objectives and drive performance.
  • Partner with reseller marketing team to establish frameworks that deliver pipeline growth across offerings
  • Engage with country and regional leaders around the world to localize GTM strategy and implementation for regional success.

Required Skills & Qualifications:

  • BS/BA with 8+ years in marketing, software, high tech, or management consulting
  • Reseller experience preferred
  • Proven leadership of cross-functional B2B teams driving impactful business initiatives
  • Skilled in problem-solving, strategic decision-making, data-backed advocacy and strong communication skills
  • Global cultural awareness and collaboration with in-region teams.

Compensation:

  • Up to $85.92 per hour.

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