Growth Marketing Lead — SaaS

Growth Marketing Lead — SaaS

Company:
Ajmera Infotech Inc.

Location:
San Jose, California (Hybrid)

Type:
Full-Time

Function:
Growth, Acquisition, Go-To-Market (GTM)

Reports To:
CEO, Ajmera Infotech Inc.

About Ajmera Infotech Inc.

Ajmera Infotech Inc. is a U.S.-based technology and product development company providing
fractional CRO services, product development, and engineering support
to SaaS businesses.

One of our key client engagements is

, an AI-driven, real-time asset and inventory management platform that helps organizations track IT assets, equipment, facilities, cloud resources, and subscriptions across their lifecycle.

As part of our fractional CRO and product services, Ajmera Infotech Inc. is building a U.S.-based growth function to support the launch and scale-up of and other SaaS products.

Role Overview

We are hiring a
Growth Marketing Lead — SaaS
to build and run the
acquisition and go-to-market engine
for Ajmera Infotech Inc.'s SaaS clients, with an immediate and primary focus on
's upcoming launch
.

This is a zero-to-one role. You will not inherit a working marketing machine — you will design and build it.

You are excited to use modern AI tools (LLMs, AI-assisted copy, automation, experimentation tools) to move faster, test more ideas, and scale your impact without sacrificing quality.

You will:

• define ideal customer profiles and messaging,
• build the marketing website and landing pages (working with design/engineering as needed),
• create and optimize acquisition funnels,
• set up analytics and attribution, and
• run experiments to drive qualified signups, demos, and revenue.

You will work closely with the leadership team at Ajmera Infotech Inc. and collaborate with a strong global engineering organization.

Key Responsibilities

1. Go-To-Market Strategy & Positioning

• Develop the
  GTM strategy
  for 's initial launch and early growth, as part of Ajmera Infotech's fractional CRO services.
• Define
  ideal customer profiles (ICPs)
  and personas (e.g., IT admins, operations leaders, finance/asset owners, MSPs).
• Create a
  messaging and positioning framework
  that clearly articulates the value of and other SaaS offerings supported by Ajmera Infotech Inc.
• Analyze competitors and adjacent tools to identify differentiators and opportunities.

2. Website, Landing Pages & Conversion

• Lead the creation and launch of the
  marketing website
  for (and future SaaS products as needed).
• Own
  copywriting
  for homepage, product pages, feature pages, pricing, and vertical-focused pages.
• Design and test
  conversion-focused landing pages
  for specific campaigns and audiences.
• Ensure clear, frictionless paths to
  demo requests, free trials, and signups
  .

3. Acquisition Channels & Campaigns

• Design and execute
  full-funnel acquisition
  strategies, including:
• SEO and content marketing
• Paid search (e.g., Google Ads)
• Paid social (e.g., LinkedIn, Meta)
• Retargeting campaigns
• Email marketing and marketing automation
• Partnership and referral programs (e.g., MSPs, IT consultants, marketplace listings)
• Plan, launch, and optimize
  campaigns
  around product launch, new features, and industry-specific solutions.

4. Content & Narrative

• Develop 's
  thought leadership and educational content
  , such as:
• blog posts, guides, and how-tos,
• industry/role-specific solution pages,
• comparison pages against incumbent tools,
• simple case studies and customer stories (as they become available).
• Work with product and technical teams at Ajmera Infotech Inc. to ensure the
  market narrative aligns with product capabilities and roadmap
  .

5. Lifecycle, Nurture & Onboarding Communications

• Design and implement
  email nurture flows
  for leads, trials, and new customers.
• Build communication journeys that support:
• onboarding, activation, and product adoption,
• trial-to-paid conversion,
• ongoing engagement and upsell opportunities where appropriate.
• Collaborate with product and customer-facing teams to ensure onboarding experience and messaging are consistent and effective.

6. Analytics, Experimentation & Reporting

• Set up and manage
  analytics and tracking
  , including:
• Google Analytics (GA4) or equivalent,
• funnel and event tracking,
• basic attribution and campaign performance reporting.
• Design and run
  A/B tests
  across landing pages, ads, and email campaigns.
• Own and regularly report on key growth metrics (traffic, conversion rates, CAC, trial-to-paid conversion, early retention indicators).

7. Support for Other SaaS & Technology Clients

• Over time, apply successful frameworks and playbooks to other SaaS or technology products supported by Ajmera Infotech Inc.
• Collaborate with leadership to
  standardize GTM and growth processes
  that can be reused across engagements as part of Ajmera's fractional CRO and growth services.

What Success Looks Like in the First 90 Days

• A live, conversion-optimized
  marketing site
  for
• Clear
  ICP and messaging framework
  documented and in use across website and campaigns.
• At least one
  repeatable acquisition channel
  (e.g., targeted campaigns, content + SEO, outbound + landing pages) delivering qualified leads or trials.
• Email nurture flows
  up and running for new leads and trial users.
• Analytics and basic attribution set up, with a regular
  growth report
  shared with Ajmera Infotech leadership.
• A clear
  roadmap of growth experiments
  for the next 3–6 months.

Ideal Experience

• 5–10+ years of experience in
  B2B SaaS
  in one or more of the following roles:
• Growth Marketing
• Performance/Demand Generation
• Product Marketing with strong acquisition emphasis
• Proven experience
  owning or significantly driving acquisition
  for a SaaS product (preferably zero-to-one or early-stage).
• Ability to
  write strong, clear, conversion-focused marketing copy
  for technical and business audiences.
• Hands-on experience with:
• building/working with marketing sites and landing pages (e.g., Webflow, Wix, WordPress, or through collaboration with front-end developers),
• setting up and optimizing paid campaigns,
• using analytics tools and making decisions from data.
• Strong comfort working closely with product, engineering, and leadership teams.
• Track record of
  designing experiments
  , learning quickly from results, and iterating.
• Enthusiastic about using modern AI tools (LLMs, AI-assisted writing, image/video generation, marketing automation, analytics copilots) as a core part of your day-to-day workflow, while maintaining strong human judgment and brand consistency.

Nice to have:

• Experience marketing tools in one or more of: IT asset management, inventory management, ITSM, workflow automation, or related B2B SaaS categories.
• Familiarity with:
• SEO content strategy,
• attribution challenges in multi-channel SaaS,
• PLG (product-led growth) motions.

What This Role Is Not

• Not a junior marketing role.
• Not limited to social media or "brand awareness" only.
• Not a role where you wait for direction — this requires
  ownership and initiative
  .
• Not purely a high-level strategic role; you will be both
  strategic and hands-on.

Why Join Ajmera Infotech Inc.

• Opportunity to
  build the growth engine from the ground up
  for a flagship SaaS product ) and future products.
• Work as part of Ajmera Infotech's
  fractional CRO and product services
  , directly shaping how SaaS products go to market and grow.
• Collaborate with a capable global engineering and product team already building at scale.
• High autonomy and direct, visible impact on product adoption and revenue.
• Competitive compensation and the opportunity to grow as the SaaS and services portfolio expands.