Foodservice Customer Account Specialist

4 days ago


Denver, Colorado, United States General Mills Full time

General Mills is seeking a determined and energetic
Customer Account Specialist (CAS)
to accelerate sales at foodservice operators across Denver, CO. As a CAS you will drive incremental sales and volume as well as sustain existing business at Foodservice operators in the K-12, Commercial, Lodging, Healthcare, Colleges & Universities, Military and Business & Industry channels.

In this role, you will be responsible for selling our full portfolio of front-of-house and back-of-house products, including Frozen Baked Goods, Cereal, Pizza, Flour, Mixes, Snacks, and I/W Frozen Meals. Through these selling efforts, you will develop mutually beneficial partnerships with foodservice operators across all customer channels and record all activity into Salesforce.

You will collaborate with your Account Executive and CAS peers to deliver product expertise to your customers as well as share competitive and industry insights. By leveraging sales tools and analyzing internal reports, you will strategically plan your daily activities and identify new business opportunities. In addition, you will support key distributor and industry events, including Food Shows, Distributor Sales Meetings, and School Nutrition Association (SNA) Events.

Not only will you contribute to your individual territory growth, but you will also be supported by a team that spans Colorado, Kansas, Western Missouri, New Mexico, and Arizona. Strong candidates will demonstrate an entrepreneurial and curious mindset, eager to learn the business and drive opportunity in the market. You will need to jump in quickly, showcase a bias for action, and have a strong sense of ownership for your territory. As a CAS, you will develop a foundation in selling skills, including relationship building, internal and external communication, influencing, and more.

This role will be based out of Denver, CO.

Key Accountabilities
Sustain existing business and drive new, incremental sales volume

  • Sell General Mills products to foodservice customers in our focus channels across your assigned territory to grow volume.
  • Collaborate with Account Executive and CAS peers in the region to effectively create operator demand for new items through distributors including, but not limited to Sysco, US Foods, Shamrock.
  • Leverage resources such as Salesforce, customer purchase data, Google, customer websites and social media, and local expertise to properly inform yourself about customers' operations and prepare for new opportunities and sales calls accordingly.
  • Leverage a broad portfolio of marketing and trade resources to overcome customer objections to close sales and drive growth.
  • Partner with distributor sales teams (DSRs) to educate about our products and empower them to sell on your behalf to their customers.

Leverage Data & Analytics Tools including Salesforce, Operator Volume Data, and Bid Tool Data to identify and close new opportunities.

  • Embrace Salesforce as the daily tool to manage and grow your business:

  • Consistently meet or exceed in-person sales Visits goal of 16 per week.

  • Complete 100% of Core 74 Opportunities determined per half year
  • Achieve assigned territory volume growth target

  • Leverage General Mills data sources to mine for additional opportunities within the territory.

Other Accountabilities

  • Develop, plan, and execute a strategic call pattern that maximizes your sales call coverage (minimum of 16 in-person sales calls per week)
  • Demonstrate product knowledge to operators through at-home and on-site sample preparation and baking across all product platforms.
  • Support critical distributor and industry events including Industry Expos, Distributor Food Shows, Distributor Sales Meetings, etc.

Minimum Qualifications

  • 2+ years of experience in foodservice related sales position
  • Previous experience utilizing a CRM tool (i.e. Salesforce)
  • Proficient with Microsoft Office (Excel, Word, PowerPoint, Outlook)
  • Strong interpersonal, communication and problem-solving skills
  • Demonstrated ability to collaborate and win as part of a team
  • Self-motivated and disciplined with ability to maintain workload from a remote office
  • High School Diploma

Preferred Qualifications

  • Associates or Bachelors Degree
  • Expert in K-12, Commercial, and Non-Commercial channels
  • Local knowledge of the market

Additional Considerations

  • Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
  • International relocation not available.

Salary Range
The salary range for this position is $ $ / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request
If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link:
Accommodations Request.



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