Marketing and Communications Specialist

Summary

Support a wide range of marketing and communication projects, developing, implementing, and evaluating strategies for over 40 locations across Washington, Idaho, Colorado, and Oregon. Includes collateral, campaigns, relationship management, content and SEO/SEM strategies, social media management, website analytics, internal and external communications and assistance with budget management, signage and overall branding. Reporting to the Marketing Manager, the Marketing and Communications Assistant will be a well-rounded creative, analytic, and tech-savvy individual who is organized but able to pivot quickly.

Duties:

1. Manage department tasks, including internal and external requests and projects, providing essential support to ensuring timely execution and organization. Provide ongoing support for recurring initiatives to ensure seamless execution.
2. Generate and analyze monthly reports for GA4 and Google Ads tracking, providing insights and recommendations based on performance data.
3. Research and provide technical support with emerging website optimization strategies that align with new trends in Ai, SEO and GEO.
4. Assist in managing and organizing incoming leads, contact forms, and website chat inquiries within the CRM and website backend software. This includes efficiently sorting and prioritizing these queries to ensure prompt and accurate follow-up, helping streamline lead management and enhance customer engagement.
5. Manage and update online listings and directories, address modifications, and new location listings, ensuring accuracy and consistency.
6. Develop and distribute monthly social media content and performance reports across platforms such as YouTube, LinkedIn, Facebook, Instagram, and Twitter, formulating data-driven strategies to enhance video and media engagement. Deploy targeted social media content for business development and branch managers to use in optimizing their online professional outreach and engagement.
7. Create and manage marketing materials, media assets, and programs, including campaign data, promotional materials, and review initiatives across internal platforms.
8. Research and apply best practices in home care marketing, including paid advertising strategies, social media budget allocation, and community management best practices.
9. Oversee client outreach and retention strategies, such as lead nurturing emails, newsletter development, client referral campaigns, online review requests, and branch-ready marketing materials to maintain client relationships and encourage feedback.
10. Assist with organization and information management of company-wide programs, communication and internal cultural initiatives.

Minimum Qualifications

• Education: Bachelor's degree in marketing, communications, public relations, or related field (or extensive industry and management experience).
• Experience: 3-5 years' experience in corporate marketing roles – ideally in companies with multiple locations
• Skills: Knowledgeable of marketing principles and practices, including message development, advertising, media, event planning, community outreach and publicity vehicles. Proven experience developing marketing plans and campaigns. Demonstrated competence in task management with strong multitasking. Must be able to analyze and interpret data, gather needed information, evaluate the situation and offer suggestions.
• Technical Proficiency: Strong computer/technical skills and proficiency with PC based MS Office Suite, design software such as Adobe Creative Suite/Canva with creative and working knowledge of graphic design and layout best practices, Ai, WordPress, website analytics tools, social media platforms, including Facebook, Instagram, YouTube, Twitter, LinkedIn, Google; experience in meta data, keywords, tagging standards, and SEO; email marketing (MailChimp), CRM management and AI marketing tools.

Preferred Qualifications

• At least 1 year of experience in healthcare, home care, home health or senior care.
• A passion for mission-driven work and our purpose statement "Improve More Lives". Must be motivated by helping seniors, their families, and our community to increase the quality of life for our clients.
• 2-3 professional references.
• Must take joy in your daily work and have a great sense of humor

Work Schedule

Our typical office hours are Monday – Friday, 8am-5pm. Occasional work on evenings and weekends may be required. This role will primarily be home-based/remote, however occasional office days and in-person meetings will be required. Ideal candidate is based in one of our market areas to help with time zones and collaboration; though exceptional candidates who reside outside of this area will be considered.

Benefits & Perks

• Comprehensive Insurance: Medical, dental, vision, and prescription options to keep you and your family healthy.
• Company-Paid Life Insurance: Peace of mind with our company-paid life and AD&D insurance.
• 401(k) Plan: Secure your financial future with our retirement plan, including company matching.
• Health Savings Account: Manage your healthcare costs effectively.
• Employee Assistance Program: Support for personal and professional challenges.
• Work Equipment: Company-provided computer and office setup.
• Paid-Time Off: Accrue 3 weeks of paid vacation in your first year, and more after that
• 11 Paid Holidays: Enjoy time with friends and family during the holidays.
• Work From Home Flexibility: This position offers primary work from home with only occasional on-site requirements.