Digital Account Director

DIGITAL ACCOUNT DIRECTOR
About Faircom New York (FNY)
Faircom New York (FNY) is a full-service international fundraising and communications agency helping nonprofit organizations extend their reach through innovative, integrated strategies. With over 20 years of experience, we are passionate about amplifying the missions of our clients through creative, data-driven fundraising solutions. We partner with leading humanitarian, social justice, and mission-driven organizations to drive meaningful impact through strategic digital engagement. We are seeking a dedicated team member who shares our commitment to nonprofit excellence.
Position Summary
We are seeking a Digital Account Director who will serve as a strategic leader for our digital programs, with particular experience in email strategy development and execution. This role requires someone who thrives in a fast-paced agency environment and can confidently lead the creative process from concept to implementationdeveloping content strategies, managing production workflows, and ensuring alignment with client goals. The ideal candidate will bring a sharp strategic mindset and the ability to translate complex marketing objectives into actionable, high-impact digital deliverables.

The Digital Account Director will oversee integrated digital campaignswith email marketing as the primary channelwhile also contributing strategic direction for paid media, SMS, web and emerging digital tactics. You'll work closely with clients doing vital humanitarian work, crisis response, and social justice advocacy, requiring both strategic sophistication and cultural sensitivity.

Key Responsibilities
Email & Digital Strategy Leadership

• Lead sophisticated email programs from strategic planning through execution and optimization, ensuring alignment with client goals and donor engagement best practices.
• Develop strategic email calendars that integrate with broader fundraising initiatives, including sustainer programs, emergency response campaigns, reactivation efforts, and advocacy mobilization.
• Lead audience segmentation strategies and testing frameworks to continuously optimize donor journeys and maximize program performance.
• Direct creative development with a focus on compelling storytelling, ensuring consistency in voice, tone, and messaging while maximizing engagement and conversion across fundraising, advocacy, and retention emails.
• Direct the day-to-day creative process, from concept through implementationincluding drafting briefs, managing copy and design development, QA, and approvals.
• Collaborate with internal teams, partner agencies and freelancers to deliver assets on time and on budget.

Program & Campaign Management

• Translate complex digital marketing strategies into clear, actionable implementation plans for internal and external stakeholders.
• Lead integrated, multi-channel digital campaigns that seamlessly coordinate email, paid digital media (social, search, programmatic), and landing page/web content.
• Ensure seamless coordination between digital and direct mail strategies to support holistic donor journeys.
• Manage timelines, budgets, and team resources to ensure quality, accuracy, and on-time delivery.

Client Partnership & Strategic Advisory

• Serve as the primary point of contact for assigned nonprofit clients, managing day-to-day communications and building deep relationships and understanding of organizational missions and goals.
• Present strategic recommendations, creative concepts, and performance in a clear, confident, and professional manner.
• Proactivelyidentify opportunities for program innovation, optimization, and growth based on performance data, industry trends, and client objectives.
• Collaborate cross-functionally with account, creative, media, and analytics teams.

Performance & Analytics

• Lead the development of campaign reporting and analysis, synthesizing performance into actionable insights.
• Apply performance learnings to improve creative direction, segmentation, testing strategies, and donor engagement across all digital touchpoints.
• Monitor emerging trends in email marketing, digital fundraising, and donor behavior to maintain cutting-edge strategies for client programs.

Qualifications

• Minimum 5 years of digital marketing and fundraising experience, with a focus on email strategy and program management.
• Prior experience in a direct response agency or nonprofit marketing team strongly preferred. Experience with progressive or crisis response fundraising is a plus
• Demonstrated success managing email programsfrom strategic planning through creative execution and reporting.
• Strong copywriting and/or creative direction experience; ability to guide content teams with a focus on fundraising performance and brand alignment.
• Understanding of segmentation, donor lifecycles, audience engagement, and testing frameworks.
• Confident communicator with excellent organizational, project management, and client-facing skills.
• Adept at managing multiple concurrent campaigns and deadlines.
• Comfortable working with cross-functional teams and bringing structure to fast-moving workflows.

Desired Skills & Tools

• Experience with platforms such as Salesforce Marketing Cloud, Pardot, MailChimp, Eloqua, Klaviyo, Fundraise Up, GoFundMePro/Classy, or similar platforms is essential.
• Understanding of SMS/MMS marketing strategy and platforms a plus.
• Familiarity with paid digital media strategy, including Meta, Google Ads, and DSPs such as StackAdapt.
• Basic knowledge of Google Analytics (GA4), Google Tag Manager, and Data Studio preferred. SEO fundamentals a plus.
• While this is a remote job, preference will be given to those in New York City who can come into the office regularly. If outside area, quarterly travel to NYC is to be expected as well as occasional travel to client sites.