Marketing Communications Specialist

1 day ago

Dallas, Texas, United States Neighborhood Credit Union Full time $60,000 - $90,000 per year

The Marketing Communications Specialist position requires a fun, creative individual who takes initiative and isn't interested in working within the assumed boundaries. This person has the opportunity to make a valuable, immediate impact and must demonstrate outstanding communication skills to execute our content marketing strategy, social media, branch marketing, and corporate communications. They self-manage, have excellent planning abilities, and are always eager to learn ways to stay industry relevant. A passion for engaging with and influencing the public is a must, as they are
the
public voice of the credit union.

Essential Functions And Basic Duties

  • Assumes responsibility for the effective and timely creation of assets related to content and branch marketing.
  • Creates and publishes effective original content including copywriting, video and other informational, promotional and educational materials for specific target audiences or for general distribution to members and leads.
  • Leads the weekly social media calendar, creating and publishing posts that align with the credit union's brand voice and engage the community effectively.
  • Oversees marketing efforts in the branches including traditional and digital assets and special event coordination.
  • Assumes responsibility for developing and maintaining effective public relations with customers, marketing professionals, and external business contacts.
  • Prepares official communications to credit union membership in various mediums, e.g. changes to products/services, letters from the CEO, system outage or maintenance updates, and other membership messages as needed.
  • Prepares formal press releases, assists in constructing crisis communications, public relations strategy, and other public communications as needed.
  • Promotes Community Relations team events with sufficient social media and event coverage, including, but not limited to on-site photography and videos. Participates in events as needed, which could be outside of normal work hours.
  • Responds to social media and online reviews, directly contributing to online brand management. This includes private and public comments/messages.
  • Assumes responsibility for the organization's internal communications.
  • Produces internal communications for marketing campaigns, news/events that impact the credit union, projects, and other initiatives ensuring they align with brand identity and goals.
  • Assumes responsibility for related duties as required or assigned.
  • Performs such other functions that might be needed from time to time and assists others to complete tasks and work assignments.
  • Able to adapt to project circumstances and reprioritize workload, as well as coordinate multiple projects simultaneously and work efficiently under tight deadlines.
  • Represents Marketing and the credit union at appropriate events including events outside of traditional business hours (e.g., community events, YP, Cornerstone league).

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