Marketing Specialist

1 week ago

Richmond, VA, United States Virginia Union University Full time

Virginia Union University (VUU) is a distinguished private institution founded in 1865 that proudly upholds a legacy of academic excellence and community engagement. With a historic 86-acre campus, it offers a dynamic and nurturing environment for its 1,568 undergraduate and graduate students. Virginia Union University is recognized in the 2024 edition of U.S. News & World Report, holding a prestigious position as #39 among Historically Black Colleges and Universities.

VUU provides a robust array of academic programs, including 35 Bachelor's, 11 Master's, and one Doctoral degree. Virginia Union University remains steadfast in its commitment to offering accessible, high-quality education, instilling a sense of assurance and confidence in its students. It fosters a vibrant intellectual community dedicated to the holistic development of future leaders.

Five fundamental principles (core values) guide Virginia Union University. Each principle is essential to our ability to provide a Best-In-Class educational experience for students, faculty, and staff. These principles help our community understand the right path to fulfilling our institution's mission. The principles are Innovation, Spiritual Formation, Integrity, Diversity & Inclusion, and Excellence.

The University seeks a creative and detail-oriented Marketing Specialist to support the development and execution of marketing strategies that enhance the University's visibility, student recruitment, community engagement, and brand reputation. The Marketing Specialist will work collaboratively with academic departments, enrollment management, and administrative units to create content, manage campaigns, and promote University programs and initiatives across digital and traditional platforms.

Responsibilities

  • Develop, implement, and evaluate marketing campaigns to support student recruitment, retention, and alumni engagement.
  • Create and manage content for digital platforms including social media, email newsletters, and the University website.
  • Design marketing materials such as flyers, brochures, presentations, and advertisements that align with University branding guidelines.
  • Collaborate with Enrollment Management and Admissions teams to support recruitment events, campus tours, and outreach initiatives.
  • Conduct market research and analyze trends to inform campaign strategies and identify opportunities for outreach.
  • Track, measure, and report on the effectiveness of marketing campaigns using analytics and performance metrics.
  • Support University events (conferences, workshops, open houses) through promotional planning and onsite coordination.
  • Maintain strong relationships with internal stakeholders (faculty, staff, and departments) and external vendors or media partners.
  • Ensure compliance with University branding, style guides, and messaging consistency across all platforms.
Education
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field required; Master's preferred.
  • 2+ years of experience in marketing, preferably in higher education or nonprofit organizations.
  • Must be able to lift 10 pounds.


Application Process

Candidates are required to submit their resume, four professional references and a cover letter. The application review will begin immediately and continue until the position is filled. A background investigation and reference check will be required prior to employment. For any questions or concerns, please contact Askhr@vuu.edu.

Equal Opportunity Employer

Virginia Union University is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class.

For more information about Virginia Union University, visit VUU About Page.

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