Marketing & Business Development Specialist

1 week ago

Richmond, VA, United States Caretracker, Inc. Full time

Role Overview

We are seeking a driven and creative Marketing & Business Development Specialist to help fuel the growth of our healthcare and clearinghouse software solutions. This role blends strategic marketing, partner engagement, and business development, ideal for someone who thrives in both analytical and relationship-driven environments.

You will collaborate across teams to create demand, nurture partnerships, and execute marketing campaigns that enhance brand visibility and support our revenue goals.

Key Responsibilities

Marketing & Demand Generation

  • Plan and execute integrated marketing campaigns across digital, social, email, and events.
  • Manage marketing automation, CRM, and analytics platforms to track engagement and pipeline impact.
  • Develop compelling content (case studies, collateral, newsletters, website upkeep, presentations).
  • Coordinate webinars, trade shows, and partner marketing events.
  • Measure and report marketing ROI, including campaign performance, conversion rates, and cost per lead.
  • Maintain brand consistency across all materials and channels.

Business Development

  • Research and qualify new prospects and partner opportunities.
  • Support outbound outreach, discovery calls, and initial qualification for sales handoff.
  • Collaborate on proposals, partnership decks, and co-marketing initiatives.
  • Maintain BD documentation, partner profiles, and follow-up cadences in CRM.
  • Track competitor and market trends to inform go-to-market strategy.

Collaboration & Leadership

  • Partner with Sales, Product, and Support to ensure alignment on positioning and lead follow-up.
  • Work with leadership to shape partner ecosystems, pipeline targets, and marketing calendar priorities.
  • Present insights and results in quarterly reviews; recommend optimizations for growth initiatives.

Qualifications

Required:

  • Bachelor’s degree in Marketing, Business, or Communications.
  • 3–5 years’ experience in marketing, business development, or partner engagement within a B2B software or healthcare/RCM setting.
  • Proven track record in campaign execution, lead generation, and partner relationship management.
  • Strong writing, communication, and presentation skills.
  • Proficiency with CRM and marketing tools (Dynamics, Constant Contact, WordPress and Canva).
  • Analytical mindset ability to interpret metrics and translate insights into action.
  • Self-starter with strong organizational skills and attention to detail.

Preferred:

  • Experience with healthcare clearinghouses, EDI, or practice management systems.
  • Familiarity with SEO, social media marketing, and paid advertising.
  • Graphic design or creative content development skills (Canva, Adobe Suite).
  • Experience managing trade shows or conferences.
  • Comfortable traveling occasionally (5–10%) for industry events.

Performance Indicators

  • Lead-to-opportunity and partner pipeline conversion rates.
  • Marketing ROI and campaign performance metrics.
  • Partner ecosystem growth and engagement.
  • Timeliness and accuracy of marketing reports and dashboards.
  • Brand visibility (site traffic, content downloads, social engagement).

Why Join Us

  • High-visibility role driving the growth of industry-leading healthcare solutions.
  • Work directly with senior leadership in a collaborative, fast-paced environment.
  • Remote flexibility with occasional travel to conferences and customer events.
  • Competitive salary, annual bonus, and full Harris benefits package (401k, health, dental, vision, PTO).
  • Be part of a growth-oriented, people-first culture within the Harris Computer family.

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