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Executive Director, Creative Design, Department of Athletics

3 weeks ago

WinstonSalem, NC, United States Wake Forest University Full time
External Applicants:

Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description.

Cover Letter and Supporting Documents:
  • Navigate to the "My Experience" application page.
  • Locate the "Resume/CV" document upload section at the bottom of the page.
  • Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files.
Important Note: The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission.

Current Employees:

Apply from your existing Workday account in the Jobs Hub. Do not apply from this website.

A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified.

Job Description Summary
The Executive Director, Creative Design provides the creative vision, leadership, and executional oversight for all graphic design, branding, collateral production, and visual storytelling for Wake Forest Athletics. This role works hand-and-hand with the Assistant AD, Creative & Communications to set department-wide creative direction, ensures brand consistency across all designed-related mediums, manages high-priority institutional and Athletics projects, and leads the Athletics design team that is responsible for designing graphics, print pieces, campaign assets, signage, and event visual identities.

The Executive Director serves as the department's chief creative designer and works with the Assistant AD, Creative & Communications as a project strategist, and brand stewards in supporting fan experience, communications, development/Deacon Club, ticketing, licensing, facilities, event operations, campus partners, and coaching staffs across all 18 sport programs. The role provides daily leadership for Wake Forest's creative design unit and manages the two Assistant Directors, Creative Design.

*This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.

Job Description

Essential Functions:
  • Creative Leadership & Direction
    • Provide overall creative direction, design leadership, and visual storytelling strategy for Wake Forest Athletics across all print, digital, social, in-venue, and event platforms.
    • Lead the execution of major Athletics and University-level design initiatives, including campaigns, institutional events, postseason branding, bowl design needs, major announcements, sport-specific branding, and strategic graphic needs.
    • Uphold and advance Wake Forest Athletics' brand identity, ensuring consistent application of visual standards across all units and external channels.
    • Partner closely with Communications, Fan Experience, Creative Video, Photography, Deacon Club, Ticketing, Facilities, and Licensing to deliver integrated creative campaigns.
  • Creative Staff Leadership & Management
    • Manage, mentor, and develop the two Assistant Directors, Creative Design, establishing clear roles, workflows, and accountability.
    • Coordinate daily and long-range project workflows to balance volume, deadlines, and creative quality.
    • Oversee creative collaboration with student workers, contractors, and external partners as needed.
    • Create and enforce design processes and request systems that ensure efficiency and clarity.
  • Examples of Projects by Area Include
    • Fan Experience & Game Presentation: Weekly "This Week at Home" assets, sport-specific game graphics, orientation and "Wake the Demons" materials, A-frames/banners, and t-shirt/giveaway designs.
    • Deacon Club / Development: Membership and ILC guides, donor collateral, event branding (alumni weekends, ILC events, BOD/AAC), major fundraising event creative, invitation mailers, Hall of Fame and Scholarship Brunch materials.
    • Communications Support: Annual awards and recognition graphics, Hall of Fame/Trailblazer/Moffitt assets, memorial graphics, institutional celebration logos, and brand-strategy collaboration.
    • Licensing & Merchandise: Logo creation and updates, championship marks, retail/t-shirt graphics, and marketing design templates.
    • Ticketing: Football/Men's Basketball ticket collateral, parking passes, and ticket sales campaign graphics.
    • Facilities, Signage & Venue Branding: Large-scale facility branding, postseason and event signage, maps and operational signage, and annual stadium/venue updates.
    • Event Operations: Credential design, postseason/tailgate branding, event logo creation, and annual event collateral refreshes.
    • Campus Life & Student Engagement: Materials for "We Are Wake," "Wake Women," first-year traditions, student tailgate, #WFFridays, Deacs Decide, and other campus-partner events.
  • Additional Responsibilities
    • Serve as a liaison for Athletics content creators, working closely with internal and external departments to execute campaigns, generate revenue and communicate Wake Forest's brand and institutional messaging.
    • Assist with shooting photography, shooting and editing video (as able) and creating graphics as needed.
    • Work with Assistant AD of Communications & Content on weekly analytics reports and sets future goals and benchmarks.
    • Assist fan experience, communication, Deacon Club, and ticketing staff with the execution of creative media needs in support of ticket sales, attendance, and fundraising.
    • Provide leadership in coordination with the Assistant AD of Creative & Communications and Senior Director of Creative Media & Content Strategy and Assistant AD Creative & Communications in determining creative direction, plans, estimates & timetables for projects.
    • Upholds Wake Forest Athletics branding guidelines & identity standards.
  • Other duties as assigned.
Supervisory Responsibility

Lead Creative Graphic Designers, student design volunteers and design interns.

Minimum Qualifications:
  • Bachelor's degree in Graphic Design, Fine Arts, Communications, or related field.
  • At least 5+ years of progressive experience in design, branding, or creative leadership (college athletics or higher education experience preferred).
  • Mastery of the Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects preferred).
  • Demonstrated ability to lead creative teams and deliver high-quality, high-volume design work under tight deadlines.
  • Advanced understanding of branding, typography, color theory, layout, and visual hierarchy.
  • Strong project management skills with the ability to prioritize and manage multiple concurrent projects.
  • Ability to collaborate cross-functionally with communicators, videographers, photographers, administrators, coaches, and external partners.
  • Strong storytelling capabilities with an understanding of Athletics brand voice and visual identity.
  • Ability to work evenings, weekends, and irregular hours as required by Athletics events.
Knowledge, Skills, Abilities:
  • Professional, optimistic, positive problem-solver.
  • Excellent written and oral communication skills.
  • Experience within the NCAA Division I college athletics program desired.
  • Proven success producing creative and innovative multi-media content, as well as experience in other multi-media production platforms (web sites, animation, graphic design) desired
  • Ability to translate ideas and understand limitations in a variety of creative applications such as Adobe Creative Suite, Adobe Premier, Photoshop, Prelude, Lightroom, Google Drive, along with limitations of physical production and computer generated post production techniques.
  • Creative thinker who can balance the institutional brand and key Athletics initiatives with novel concepts.
  • Familiarity with digital media workflows and audio production equipment including the various uses, capabilities, applications, limitations, and costs.
  • Must possess superior image-making and storytelling capabilities.
  • Must collaborate with a variety of media experts across integrated campaigns.
  • Ability to manage multiple projects concurrently; ability to meet deadlines.
  • Ability to work in high pressure situations.
  • Knowledge of superior customer service standards and practices.
  • Ability to work after hours and/or weekends and on-call, as specified by supervisor, and availability to travel with teams.
  • Valid driver license with good driving record; must be insurable.


Additional Job Description

Time Type Requirement
Full time
Note to Applicant:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.