Associate Director, Digital Marketing, School of Business

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Job Description Summary
Overview
The Wake Forest University School of Business is seeking qualified candidates for the role of Associate Director, Digital Marketing. The Associate Director, Digital Marketing is responsible for the execution and optimization of digital marketing efforts across our portfolio of graduate programs. Working in close partnership with the Sr. Associate Director, Enrollment Management Marketing and our external marketing agency, this person will oversee the planning, implementation, and performance tracking of campaigns across paid search, paid social, display, retargeting, and other digital platforms. This role requires a strong grasp of digital strategy, a keen eye for messaging, and the ability to manage campaigns with varying audience segments and enrollment goals.

Job Description

About the Role

Essential Functions:

• Develop and manage digital marketing strategies that drive awareness and enrollment across multiple graduate business programs.
• Serve as the primary point of contact for our digital marketing agency, providing guidance on campaign objectives, messaging, targeting, and performance expectations.
• Analyze performance data and marketing metrics to optimize campaign effectiveness, improve ROI, and inform strategic decisions.
• Collaborate with internal stakeholders to align digital efforts with broader marketing and enrollment goals.
• Recommend ad creative and messaging tailored to specific program audiences
• Monitor digital advertising trends and platforms to identify new opportunities for reaching target audiences.
• Manage channel mix and budget allocation to maximize reach and conversion across platforms
• Ensure all campaigns adhere to brand standards and reflect the unique strengths of each program.
• In partnership with the School's Associate Director, Marketing & Communications - Social Media, manages the social media ambassador program, guiding student content creators to produce authentic, engaging posts that align with platform standards and brand guidelines while preserving the genuine student voice.

Other Functions:

• Performs other related duties as assigned

Required Education, Knowledge, Skills, Abilities:

• Bachelor's degree in marketing, communications, business, or a related field.
• Minimum of 3-5 years of experience managing digital marketing campaigns
• Demonstrated experience in paid media strategy, campaign execution, and performance reporting.
• Strong understanding of audience segmentation, lead generation funnels, and digital ad platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager).
• Exceptional communication skills with the ability to translate data into actionable insights.
• Highly organized, detail-oriented, and able to manage multiple campaigns at once.

Preferred Education, Knowledge, Skills, Abilities:

Accountabilities:

Responsible for own work only.

Physical Requirements:

Work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.

Environmental Conditions:

Climate controlled, office setting.

Additional Job Description

About Us

Wake Forest University

Wake Forest University is a private, coeducational institution dedicated to academic excellence in liberal arts, graduate, and professional education. With over 5,400 undergraduates and 3,400 graduate and professional students, the student-faculty ratio is 11:1. Wake Forest is a collegiate university offering a vibrant, intellectual community with a rich cultural life, an impressive array of facilities, and a strong athletics program competing in the Atlantic Coast Conference (ACC). Since its founding, the University has adopted the motto Pro Humanitate, which is exemplified by a deep institutional commitment to public service and engagement with the world. For more information, visit: https://about.wfu.edu/.

Wake Forest University is located in Winston-Salem, a beautiful, mid-sized city centrally located in the Piedmont-Triad region of North Carolina. A family-friendly city with high quality schools, a wide selection of restaurants and shops, outdoor recreational activities, and numerous special events, it is known for its vibrant and thriving arts and innovation scenes. Residents enjoy proximity to the beautiful Blue Ridge Mountains (1.5 hours) and Atlantic beaches (4 hours), a moderate climate with four distinct seasons, and a very reasonable cost of living. Winston-Salem offers many of the amenities of a large city but with the sense of community and quality of life of a small town. For more information, visit: www.visitwinstonsalem.com.

The School of Business

The AACSB-accredited, nationally ranked Wake Forest University School of Business offers undergraduate academic programs in Accountancy, Finance, Business and Enterprise Management, and Mathematical Business as well as graduate programs encompassing the Master of Science in Accountancy (MSA, Online MAcc), Master of Science in Business Analytics (MSBA, on-ground and online), Master of Science in Management (MSM), and Master of Business Administration (MBA - on-ground, hybrid and online). Courses are offered at the beautiful home campus in Winston-Salem, the Wake Forest University Charlotte Center, and/or online depending upon the chosen program.

Wake Forest University continues to rank as a top school for undergraduate business education (ranked #21 by Poets & Quants for Best Undergraduate Business Programs in 2022). Wake Forest MSA students have earned the #1 CPA Pass Rate more than any other school in the past 20 years, and the MSA Program has been listed as a "Top 20 Program" by the Public Accounting Report. For 2023, U.S. News & World Report ranked the part-time MBA Program #1 in North Carolina and #19 in the nation while The Economist ranked the MSM Program as #2 in Career Opportunities and #5 overall for 2021. For more information about the School of Business, visit: https://business.wfu.edu/.

Farrell Hall and the Charlotte Center

Located on the main campus of Wake Forest University, Farrell Hall is an inspiring, four-level, 130,000-square foot structure featuring state-of-the-art technology and groundbreaking design to create an environment in which faculty-staff-student engagement and interaction thrives.

Located in the heart of uptown Charlotte near some of the city's most influential businesses, the 30,0000 square foot WFU Charlotte Center houses our on-ground and hybrid MBA Programs.

To learn more about careers at Wake Forest University, the Winston-Salem community and our other locations and entities, please visit our Career Site at https://hr.wfu.edu/careers/

Disclaimer:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee's supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status. If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact askHR@wfu.edu.

Time Type Requirement
Full time
Note to Applicant:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.

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