Account Executive

13 hours ago

Chicago, IL, United States Reputation Partners Full time
Company Description

Reputation Partners is a leader in business communications. Over 20 years, the agency has helped brands and organizations build and protect their reputations via integrated and strategic communications disciplines. Our team is made up of first-rate media, content and digital communications professionals who create and execute internal and external communications programs from business marketing to corporate communications. Reputation Partners also has helped clients large and small to navigate challenges and risks in an ever-changing world. From cyber breaches to labor negotiations, our team advises, guides and supports companies during troubled times.

If you are a smart, business-minded communicator seeking to tackle some of the most important challenges of our day and create programs that drive and protect businesses, then we want to hear from you.

Learn more about our work by visiting http://www.reputationpartners.com

Job Description

Account Executives primarily are responsible for the following responsibilities. Other responsibilities and assignments may apply.

Client Account / Project Management
  • Serve as a secondary client contract for multiple accounts. Experienced Account Executives may serve as the primary client contact on accounts
  • Meaningfully participate in client meetings / calls, including contributing ideas, eliciting appropriate information through smart questions, taking detailed notes and identifying all action items and deadlines
  • Ensure all deadlines are met by independently creating and prioritizing "to do" lists and by "managing up" to ensure supervisor review materials and provide feedback in a timely manner
  • Participate in conceptualizing and managing events for clients (such as press conferences, trade shows, large internal meetings)
  • Undertake and manage large projects, such as annual presentations (clip book/results) for clients. Oversee all details, ensuring a quality work product
  • Consistently and proactively updates and strategic thinking to team members on project, including the status of ongoing and deadline-related assignments
  • Work with team to prepare for media training, messaging sessions, and client brainstorms. More experienced Account Executives will participate in media training and messaging sessions
  • Take ownership of internal / external vendors (oversee media monitoring services, event planners and designers) to ensure projects are completed in a timely and cost-effective manner
  • Share/elevate important research results/facts from client conversations with the rest of the team, especially Senior Account Executives, Account Supervisors, Senior Account Supervisors and Vice Presidents
  • Provide proactive ideas related to client tasks and upcoming opportunities
  • Prepare invoice justification
  • Use AI tools for appropriate work for efficiency and quality, following the guidelines of RP's policies
  • Review and edit AI prompts created by AAE for quality and accuracy
Writing / Materials Development
  • Research and draft high-quality client materials that ensure appropriate perspective, tone and style based on assessment of client needs. Such documents include:
    • Client memos
    • Press releases
    • Presentations / speeches
    • Bylined articles
    • Media alerts
    • Fact sheets
    • Executive bios
    • Award entries
    • Employee newsletter stories
    • Media coverage reports and briefing documents
    • Reporter / media briefing documents
    • Activity reports
    • Research analysis / summary reports
  • Experienced Account Executives are charged with developing more complex strategic communications, such as:
    • Communication plans
    • New business proposals
    • Messaging documents
  • All materials drafted by professional staff at Reputation Partners must:
    • Be free of spelling / grammar mistakes
    • Use proper word choice
    • Reflect a tone appropriate for the intended audience
    • Be concise
    • Be logically / thoughtfully organized
  • Proficient in AI tools for content drafts, social media planning, and media list generation
  • Can vet AI-generated content for tone, accuracy, and fit
Media Relations
  • Research and select appropriate reporters and publications / broadcast outlets to target for clients. Develop and maintain up-to-date media lists
  • Identify and track relevant editorial calendar opportunities and present those opportunities to the account team
  • Apply an understanding of different news cycles and pitch / respond to media inquiries in a timely manner
  • Develop creative, timely news pitches that feature our clients and are tailored to specific publications and reporters
  • Strategically circulate releases and pitches and conduct rigorous follow-up discussions with reporters to garner interview opportunities for our clients
  • Regularly read and study target reporters bylines to understand their style and approach
  • Analyze reporter coverage / backgrounds and develop comprehensive media briefing documents for clients
  • Coordinate media interviews (schedule time, location, etc.). Experienced Account Executives will be asked to facilitate media interviews for clients
  • Monitor media coverage of our clients and clients' competitors daily. Develop thoughtful client reports that analyze client coverage
  • Maintain an ongoing dialogue with target reporters to ensure we stay on top of opportunities for clients
Research
  • Independently conduct comprehensive and thorough research to support clients and new business development efforts, including but not limited to:
    • Collecting and analyzing historical media coverage of clients / prospects
    • Researching and identifying potential third parties (NGOs, academics, etc.) that may make ideal partners for our clients / prospects
    • Collecting and summarizing historical financial performance of clients / prospects (stock price, dividend, etc.)
  • Effectively use various research channels to collect needed information:
    • Cision / Universal
    • Factiva
    • Lexis-Nexis
    • Google / Yahoo Finance
  • Use AI resources for research purposes
  • Demonstrate tenacity and creativity in tracking down needed / relevant information
  • Prepare thoughtful analysis of research by distilling information and summarizing key findings for team members and making appropriate recommendations
    • Analyze research and news for how it applies to our clients' business and PR objectives
    • Drill down and identify key themes from a large volume of information
  • Locate breaking news immediately on clients, their industries and their competitors using traditional means (Google News Alerts and more direct means (e.g. visiting competitors' websites regularly and reading industry news daily)
Qualifications
  • Bachelor's degree in related field plus 1-3 years' relevant experience (agency experience preferred)
  • Proficiency with Microsoft Office products (Outlook, Word, Excel, PowerPoint, Teams)
  • Ability to multi-task and handle multiple accounts simultaneously
  • Strong written and verbal communication skills
  • Accuracy and timeliness in the execution of assigned tasks
  • Cooperative relationship within the office and with client contacts
  • Ability to schedule work and balance priorities for the efficient flow of work


Additional Information

We offer a robust benefits package, including Blue Cross/Blue Shield Medical PPO with an HRA; Principal Dental and/or Vision coverage; 401(k); generous PTO; FSA for medical, dependent care and parking/transit; employer-paid Lifestyle Spending Account (LSA) for wellness and employer-provided funds for medical FSA; Employer Assistance Program (EAP); Life and AD&D insurance including voluntary additional coverage available; professional development planning and support; and more.

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