Inside Sales Representative I

Paid Media & Analytics SpecialistReq #21294VirtualThis job posting is no longer availableJob DescriptionPosted Wednesday, August 25, 2021 at 4:00 AMPURPOSE The Paid Media & Analytics Specialist will work cross-functionally with various teams across Builders FirstSource to develop, implement and manage paid digital marketing campaigns. Plays an integral role in translating the BFS brand positioning and messaging to the digital space, as well as engaging customers, driving website traffic, acquiring leads, and identifying paths to conversion. Analyzes and reports out on Google Analytics data related to website tracking and campaign management. ESSENTIAL DUTIES AND RESPONSIBILITIES Execute, manage, and optimize online biddable media campaigns and programs (, paid search, auction/exchange-based performance media, audience-based buying, retargeting campaigns) while meeting or surpassing performance expectations. Establish goals and optimize digital spend to achieve both short-term and long-term goals of new customer acquisition, conversion, and retention. Monitor keyword bids, budget caps, impression share, quality score and other important account metrics. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid media. Continually optimize PPC & Paid Social campaigns to make the most of the ad budget. Efficiently scale existing channels and find new channels to make sure each market segment can reach their growth targets. Write compelling ad copy with a focus on driving conversions. Conduct in-depth analysis on audiences, industries, campaigns, audience targeting and overall channels performance. Actively measure and execute A/B split testing for ad copy and landing pages to ensure optimal campaign performance. Provide oversight and share out weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search and programmatic initiatives to relevant stakeholders. Oversee outside vendors to ensure they are leveraging the right mix of technology and customer data in paid search and paid social campaigns. Provide campaign reporting; monitor and offer insights from analytics dashboards, reports, and key reporting tools, and point out key areas of importance to broader media team and internal stakeholders. Formulate proposals for new opportunities, tests, or pilots. Manage ad hoc paid media requests from local market areas. Serve as the primary contact to understand the objectives, formulate plans, and work with the digital designers to create corresponding assets, such as online ads and landing pages. Coordinate with other members of the marketing team to develop accompanying traditional and digital marketing elements. Regularly optimize and report progress. Strategize and execute digital campaigns for select suppliers in the company’s Key Supplier Program. Serve as key contact for suppliers on digital marketing, secure their approval on campaign elements and generate reporting on campaign performance. Investigate and stay ahead of emerging advertising trends in the digital media landscape, best practices, and industry innovations. Recommend and pursue testing new and unique paid opportunities and regularly evaluate emerging technologies for fit and adoption. Grow the company’s SMS initiatives. Lead new digital media initiatives as business needs arise. Other duties as assigned. SUPERVISORY RESPONSIBILITIES This job has no supervisory responsibilities. MINIMUM REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Bachelor’s degree in marketing, or related field. 3 - 5+ years of hands-on PPC and programmatic experience for B2B and B2C businesses. Experience with Google Tag Manager and Google Data Studio is desired, but not required. COMPETENCIES Expertise in Google AdWords, Google Analytics, Facebook, LinkedIn, Instagram, and other ad platforms. Track record of consistently scaling acquisition channels and achieving growth targets. Expertise in performance paid media principles such as keywords, ads, bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation. Critical attention to detail and an ability to effectively balance big-picture strategic work with execution and a proactive approach to campaign management. Passionate about data, analysis, and creative problem-solving. Skilled in leveraging complex data to drive business decisions. Strong work ethic defined by quality and customer-first attitude. Excellent communicator and creative problem solver, with the ability to explain the value of paid media. WORK ENVIRONMENT / PHYSICAL ACTIVITY The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Subject to both typical office environment and outside locations with temperature and weather variations.Must be able to lift and carry up to 25 pounds frequently and on occasion up to 80 pounds.Builders FirstSource is an Equal Opportunity/Affirmative Action EmployerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity, national origin, status as a protected veteran or status as an individual with a disability.  In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Builders FirstSource, please call (214) 765-3990 or email: . Please do not send resumes to this email address - it is intended only to be used to request an accommodation in submitting an application for a job opening.EEO THE LAW - English/Spanish EEO IS THE LAW - SUPPLEMENT - English/SpanishPay Transparency Provision - English/SpanishJob DetailsJob FamilySLSMKTPay TypeSalaryScan this QR code and apply