Associate Channel Strategist

Associate Channel Strategist will be responsible for developing and managing both traditional and non-traditional OOH media planning at the national and hyper local levels. Reporting to the SVP, Channel Management, the Associate Channel Strategist must be a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances.ABOUT US_At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.​We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.A DAY IN THE LIFE_Work closely with direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goalsAnalyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch pointsCommunicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency,Prepare proposals and clearly communicate OOH plan recommendationsSend OOH RFPs in alignment with engagement strategies and client goalsNegotiate OOH formats according to plan, which includes, added value, upgrades and bonus opportunitiesLearn and become fluent with the proprietary buying/planning platform, PlatoManage and organize daily tasksSet up and execute approved plans accuratelyRemain up to date on industry trends and performance across all OOH channelsDevelop POVs against client objectives and strategies for any new OOH opportunities/formatsDemonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectivesDevelop and maintain relationships with vendor partners and internal teamsWHAT WE’RE LOOKING FOR_💥 Bold SkillsWe are looking for someone who is fearless – as this role requires significant negotiation. No negotiation skills required (we will train you) but experience is a plus. We value team members who are not afraid to speak up and let their voice be heard whether seeing something wrong or an opportunity to improve.🤝 Human SkillsIntuitive interaction with multiple stakeholders in the process, from clients and media owners to internal team members.Having a great balance of empathy and apathy in this role is important. Unafraid of a human connection in a digital world.Excellent communication skills both written and verbal.Teachable with a strong work ethic.🧠 Smart Skills Strong organizational and analytical skills. Attention to detail and the ability to multi-task are a must.Being adaptable to a changing daily/hourly schedule is critical.OUR TEAM_“Our Channel Team prides itself as being the best in the industry. Dedication and commitment are required to become an integral part of this team. The Channel Team is critical to our Media Owner relationships as they are the lifeblood of our business and balancing hard negotiations with personal relationships can be difficult, but that is what makes this team special. In this work hard play hard environment, our goal is to develop our team into well rounded professionals, not just media buyers.”WHY US_“The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at TalonOUR VALUES AND HOW WE WORK TOGETHER_WE ARE BOLD_As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.We embrace changeWe challenge respectfullyWe lead the wayWE ARE HUMAN_We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.We value collaboration and togethernessWe are empatheticWe embrace individualityWE ARE SMART_Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.We grow and learnWe are trustedWe are mission possibleTalon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.