Industry Strategist

17 hours ago

Nashville, United States Nashville Staffing Full time

Industry StrategistAcxiom is looking for an Industry Strategist to join our Product Consulting Group. You will utilize your in-depth product knowledge to support data & identity sales efforts, including pricing, product presentations, solution recommendations, and proposal creation tailored to address client/prospect needs.Key Responsibilities: Client/Prospect Engagement and Product Consulting:Collaborate with cross-functional teams to determine client/prospect solutionsProvide consultation and expertise to internal and external stakeholders, contributing to the positioning of our products and services as superior solutionsStrategic Alignment:Understand the broader Acxiom and agency strategies and how individual contributions align with organizational goalsProactively identify opportunities for improvement and innovation within sales support managementCollaborate with product management on the development of new products and services based on feedback from clients/prospectsContinuous Education:Deepen understanding of Acxiom's products, agency offerings, direct marketing strategies, and industry dynamicsStay abreast of evolving trends in direct marketing, including key concepts, promotional channels, challenges, and solutionsEnhance knowledge of the industry landscape, including trends, vertical nuances, and competitive intelligenceUnderstand the differences in usage when working with regulated industry clients/prospectsQualifications:5+ years of managing or processing first and third-party data, preferably InfoBaseKnowledge and understanding of the role identity plays in the marketing ecosystemKnowledge of the offline and digital marketing landscape and the role identity plays within and across platformsExperience in data and identity sales support, with a proven track record of successUnderstanding of direct marketing principles, digital media applications, and industry trendsExcellent communication and presentation abilitiesStrategic mindset, with the ability to align individual efforts with broader organizational goalsDetail-oriented approach, with a focus on delivering high-quality solutions to complex challengesAbility to travel up to 25%Primary Location City/State: Homebased - Conway, Arkansas

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