Director of Business Intelligence

For over 40 years, Hoffmann Brothers has served as the premier HVAC, Plumbing, Electrical, and Appliance Repair service and installation contractor in the St Louis area. Pursuing an aggressive expansion campaign, Hoffmann Brothers is looking to expand our reach through both acquisitions and executing our proven “green field” market entry strategy.Over the last 6 years, Hoffmann has grown from a small family business of 50 employees to a nearly 450-team member multi-market organization with significant aspirations for further growth. We recognize the quality of our people enables this growth and now is your chance to join our team. Hoffmann Brothers Solutions Group supports the entire business within IT, Marketing, HR, Finance, Recruiting and Inside Sales.The Director of Business Intelligence & Technology will lead the design, development, and governance of HB Solution Group’s data and technology ecosystem building a connected foundation that powers smarter decision-making, operational efficiency, and scalable automation. This role will oversee the company’s data infrastructure strategy, BI tools, and AI-driven initiatives, ensuring that insights are accessible, actionable, and directly tied to business outcomes. In addition, this role will oversee both the internal IT support team and our third-party IT partner. You’ll bridge the gap between systems, people, and processes, architecting a unified data environment that supports marketing performance, operational capacity, customer experience, and long-term growth. Key Responsibilities Data Strategy & Infrastructure Develop and execute the company-wide data strategy, including governance, storage, accessibility, and integrity standards. Partner with IT and vendors to design and implement a centralized data architecture (e.g., Microsoft Fabric, Power BI, ServiceTitan integrations). Oversee data pipelines (ETL/ELT), ensuring clean, structured, and real-time access to operational and marketing performance data. Establish systems to ensure data quality, consistency, and compliance across all brands and business units. Business Intelligence & Reporting Lead development of dashboards and analytics that turn data into actionable insights for leaders in Marketing, Operations, and Finance. Partner with the BI Engineer(s) to build automated reporting in Power BI or equivalent tools, connecting multiple data sources (CRM, call center, marketing, finance). Translate business questions into measurable KPIs and ensure reliable, scalable reporting to drive day-to-day and strategic decisions. Build a self-service BI culture, enabling non-technical users to access and interpret key metrics confidently. AI, Automation & Technology Innovation Identify, evaluate, and implement AI and automation opportunities that improve efficiency, accuracy, and decision-making across departments. Partner with internal teams and external vendors (e.g., Netic AI, ServiceTitan, Google, etc.) to streamline processes such as forecasting, scheduling, and marketing attribution. Lead internal education around AI tools, ensuring the organization uses technology responsibly and effectively. Stay ahead of emerging technology trends to guide innovation and digital transformation efforts. Maintain company hardware and software. Leadership & Collaboration Hire, coach, and develop a high-performance team of data and technology professionals, both in our offices and through our global talent partnerships. Serve as a strategic partner to the leadership team, translating complex data into clear business recommendations. Collaborate with marketing and operations to ensure data strategies align with business goals (capacity optimization, membership growth, customer retention). Oversee vendor relationships, contracts, and system integrations related to data, automation, analytics, and IT support platforms. Work in concert with our internal systems admin team to ensure HB Solutions Group’s team is enabled to do their best work.   Requirements7–10+ years of experience in business intelligence, data architecture, or analytics, with at least 3 years in a leadership role. Strong technical foundation in SQL, ETL design, relational databases, and cloud data tools (Azure, Microsoft Fabric, Power BI, etc.). Proven experience leading automation or AI implementations within a multi-system environment. Excellent ability to translate between technical and business stakeholders. Experience working in or supporting home services, operations, or marketing organizations is a plus. Understanding of basic IT governance, hardware, and software management best practices. Strategic thinker with hands-on capabilities, able to both design and execute. BenefitsAt HB Solutions Group, we know our people are the driving force behind our success. That’s why we offer industry-leading benefits, including:Health, dental, & vision insurance premiums for the employee and any eligible family members.Competitive 401K Retirement program (HB doubles your match)15 Paid Time Off Days9 paid holidaysReferral ProgramEmployee Discounts plus Friends & FamilyWe believe in promoting from within and there are many areas to advance in our company