Marketing Manager

21 hours ago

Jacksonville, United States Degree Wellness Full time
Job DescriptionJob DescriptionBenefits:
  • Bonus based on performance
  • Employee discounts
  • Health insurance
  • Paid time off
  • Wellness resources

About Degree Wellness:

Degree Wellness is the premier self-care experience. We are on a mission to empower people to feel, look, and be their best selves. By providing innovative self-care solutions that leverage heat, cold, light and advanced nutrients to enhance physical and mental health, we're helping communities everywhere live happier, healthier lives.

Position Overview:

Degree Wellness is embarking on an exciting national franchise expansion, and we need a hardworking, collaborative, get-it-done individual to help drive our marketing efforts.

This role encompasses a wide range of responsibilities, including managing national marketing agencies, supporting franchisees, helping to shape brand equity and aiding the brands performance marketing efforts. We operate in a fast-moving, startup-like environment with lots of responsibility and growth for those who can handle it. We need a Marketing professional who is a self-starter, clear communicator, and can juggle multiple competing priorities.

If you feel up for the challenge, were excited to learn more about you and to tell you more about this opportunity.

Responsibilities:

  • Own all franchisee-focused marketing efforts, including but not limited to:
    • Project manage agency partners to ensure they are achieving the best marketing outcomes for our franchise partners
    • Own the onboarding of marketing-related deliverables for new franchisees, in coordination with agency partners and internal technical colleagues (i.e. website landing page, social media accounts, grand opening marketing plan etc.)
    • Train and educate franchisees on pre-sales marketing plan and strategy
    • Develop marketing playbooks to help franchisees execute local, grassroots marketing effectively
    • Manage the brands email marketing strategy and execution
    • Support daily marketing requests including design item requests & approvals
    • Test, track, and analyze traditional and digital marketing campaign performance
    • Conduct marketing calls and presentations with franchisees
  • Manage franchisee communications and public relations
  • Collaborate with design and development teams on new website launch
  • Manage marketing assets and collateral to brand standards
  • Develop and manage social media content calendar including content development, in conjunction with the brands Social Media Manager
  • Assist in the creation and implementation of a customer loyalty program
  • Lead the relationship with national marketing agencies to help drive traffic and ROAS for franchise partners, while also guiding creative direction, social media strategy, and asset production
  • Own Monthly Newsletter and Limited Time Offer (LTO) calendar, including planning and all elements of execution
  • Act as a brand advocate to all stakeholders internal and external
Requirements:

  • Bachelors degree in marketing, advertising, or business-related field
  • Minimum 2-5 years of experience with an agency and a track record of success
  • Well-rounded knowledge of marketing channels (social, SEM, SEO, influencers, offline media)
  • Ability to oscillate between contributing to the brands performance, engagement and brand marketing efforts.
  • Proactive and detail-oriented with a desire to learn
  • Ability to establish effective and positive working relationships with a diverse group of people at many professional levels
  • Proven project management experience and the ability to prioritize
  • Proven analytical skills with the ability to work autonomously in a fast-paced environment
  • Comfortable implementing structure and process in an entrepreneurial environments where it may not exist
  • Excellent verbal and written communication skills to foster collaboration with Franchisees
  • Willingness to present publicly at meetings, during webinars and conferences
  • Proven ability to multitask
  • Proficient in Canva and Microsoft Office

Other Considerations:

  • 5% travel (including training at HQ in Jacksonville, FL)
  • Franchise experience

This is a remote position.

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