National Marketing Lead
3 weeks ago
About the Role:
We are seeking an experienced Marketing Director to lead our national marketing efforts. As a key member of our team, you will be responsible for managing national marketing agencies, supporting franchisees, shaping brand equity, and aiding performance marketing efforts.
This role offers a wide range of responsibilities, including managing agency partners, onboard new franchisees, train and educate franchisees, develop marketing playbooks, manage email marketing strategy, test and analyze marketing campaign performance, and conduct marketing calls and presentations with franchisees.
Responsibilities:
- Manage all franchisee-focused marketing efforts, including but not limited to project managing agency partners, owning the onboarding of marketing-related deliverables for new franchisees, training and educating franchisees on pre-sales marketing plans and strategies.
- Develop marketing playbooks to help franchisees execute local grassroots marketing effectively.
- Manage the brand's email marketing strategy and execution.
- Test, track, and analyze traditional and digital marketing campaign performance.
- Conduct marketing calls and presentations with franchisees.
Requirements:
- Bachelor's degree in marketing, advertising, or business-related field.
- Minimum 2-5 years of experience with an agency and a track record of success.
- Well-rounded knowledge of marketing channels (social, SEM, SEO, influencers, offline media).
- Ability to oscillate between contributing to the brand's performance, engagement, and brand marketing efforts.
- Proactive and detail-oriented with a desire to learn.
- Ability to establish effective and positive working relationships with a diverse group of people at many professional levels.
Compensation:$80,000 - $100,000 per year, depending on experience.
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