Marketing Manager

1 day ago

New York, United States True Care Full time
Job DescriptionJob DescriptionSalary: $100,000 - $120,000

Company Overview

Welcome to True Venture Group, an established presence in community-based healthcare services. Our mission involves exploring tangible business opportunities that enhance lives and healthcare outcomes. At the core of our philosophy lies a deep-seated belief that the businesses we oversee should make a significant difference in the communities they serve, especially those often underserved including adolescents, seniors, and individuals with special needs. Our commitment to compassion and health equity guides us in empowering these communities to thrive.

True Ventures Group is committed to shaping the future of every business we oversee. We bring unparalleled expertise, dedication, and a pragmatic approach to providing world-class healthcare services to our communities.

Job Summary: The Marketing Manager will take the lead in developing and executing strategic marketing initiatives, ensuring alignment with the overarching goals of True Ventures Group and its entities. This role requires a seasoned professional with substantial hands-on experience in both analytical and creative marketing, capable of managing campaigns from conception through to completion. The ideal candidate will be adept at reporting on campaign performance, analyzing key metrics, and applying insights to optimize future efforts.

Key Responsibilities:

  • Strategic Marketing Leadership: Lead the development and execution of multi-channel marketing strategies that drive brand awareness, customer engagement, and revenue growth.
  • Content Marketing: Oversee the creation of high-quality, engaging content across various platforms, including email campaigns, newsletters, direct mail, social media, and more. Collaborate closely with the Copywriter and SEO Specialist to ensure content aligns with brand messaging and campaign objectives.
  • Campaign Management: Design, implement, and manage comprehensive marketing campaigns from start to finish. This includes setting up campaigns, reporting on outcomes, measuring key metrics, and optimizing based on data-driven insights.
  • Paid Media: Develop and execute paid media strategies across digital channels, with a focus on Google Ads, social media platforms, TikTok, and LinkedIn Campaign Manager. Hands-on experience in this area is essential.
  • Reporting and Analytics: Monitor and report on the effectiveness of marketing campaigns using detailed analytics. Leverage data to make informed decisions, continuously improving and refining marketing strategies.
  • Cross-Functional Collaboration: Work closely with the Copywriter, SEO Specialist, Creative Director, and other stakeholders to ensure a cohesive marketing message and visual consistency across all channels.
  • Lead Generation: Develop and implement lead generation programs that effectively convert interest into measurable outcomes, enhancing customer acquisition and engagement.
  • Event Management: Lead the marketing aspects of events and tradeshows, ensuring promotional activities align with overall marketing objectives.
  • Team Mentorship: Provide guidance and mentorship to junior marketing team members, fostering their professional growth and ensuring alignment with overall marketing goals.

Qualifications:

  • Bachelors Degree in Marketing, Business, or a related field.
  • 5+ years of substantial hands-on marketing experience, with a proven track record of leading successful marketing campaigns from start to finish.
  • Strong expertise in both traditional and digital marketing strategies.
  • Proficiency in reporting and data analysis, with the ability to translate insights into actionable marketing strategies.
  • Extensive experience in content marketing, including email campaigns, social media, and paid media.
  • Hands-on experience with Google Ads, social media platforms, TikTok, and LinkedIn Campaign Manager.
  • Familiarity with tools like HubSpot, Mailchimp, Marketo, and Brandwatch (Hootsuite or Sprout Social experience acceptable with training provided).
  • Excellent verbal and written communication skills.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • A creative thinker who uses data and intuition to make informed decisions.

Desired Skills:

  • Experience in the healthcare industry, with an understanding of its unique challenges and regulations.
  • Proficiency with content management systems and marketing software like WordPress, Google Analytics, and Brandwatch.
  • Knowledge of advanced CRM and marketing platforms such as HubSpot, Mailchimp, and Salesforce.
  • Ability to quickly adapt to new technologies and digital platforms, ensuring seamless integration and utilization within the marketing strategy.

KPIs:

  • Achieve a 10% increase in social media followers per quarter.
  • Maintain an average engagement rate of 60% or higher across all social media platforms.
  • Generate 30 qualified sales leads per month.
  • Assess the quality of leads generated based on predefined criteria (e.g., engagement level, demographic fit).
  • Ensure that 100% content marketing aligns with and enhances broader marketing campaigns.
  • Track the percentage of leads generated from campaigns that convert into customers and achieve an ROI of 3:1.
  • Evaluate the performance of different marketing channels (social media, email, paid ads) in driving campaign goals. Develop plans to improve and optimize those campaigns month-on-month.
  • Lower CPAs month-on-month by refining campaigns.
  • Monitor the percentage of clicks on paid ads relative to the number of impressions and increase the CTR month-on-month.
  • Increase open rates and click-through rates monthly.

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