Marketing Manager

4 weeks ago

New York, United States Robert Half Full time
Job DescriptionJob DescriptionWe are offering an exciting opportunity for a Marketing Manager in New York, New York. The selected candidate will be involved in various marketing activities, from content creation to website management for our company. This role is ideal for someone with a strong background in CRM, Search Engine Ranking, SEM, On-site SEO, and B2B Marketing.

Responsibilities:
• Handle the development and implementation of content strategies in line with business objectives, customer requirements, and SEO/SEM best practices.
• Manage the corporate website, focusing on its continuous development and enhancement as a potent prospecting and lead generation tool.
• Regularly generate reports and analysis for the Director of Marketing, highlighting key metrics, insights, competitive marketing and keyword analysis, with recommendations for improving website performance.
• Actively participate in the creation and production of marketing materials, press releases, white papers, and industry research.
• Support new product launches by crafting success stories, case studies, and other relevant public relations copy.
• Monitor the competitive landscape across all service offerings, conducting regular reviews and research.
• Assist in managing social media platforms, boosting engagement through targeted campaigns and strategic networking.
• Collaborate with sales, account management, and lead generation teams to design content relevant to their business objectives.
• Aid in the development of engaging content, driving lead generation through social posts.
• Assist the Director of Marketing in additional marketing initiatives which align with corporate goals and objectives.• Proven experience in CRM systems and practices.
• Demonstrable knowledge and expertise in search engine ranking.
• Proficiency in SEM, including the ability to design and execute successful campaigns.
• Solid understanding and experience in on-site SEO, including keyword research and analytics.
• Strong content creation skills, with an emphasis on creating engaging and effective marketing materials.
• Proven experience in B2B marketing, with the ability to develop and implement effective strategies.

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