Manager, Performance Marketing

21 hours ago

Saint Louis, United States IMPACT Group Full time
Job DescriptionJob Description

IMPACT Group is a certified woman-owned career coaching firm based in St. Louis, MO that focuses on relocation, outplacement, and leadership development solutions. For over 35 years, our team of 300+ has been united on one idea: People can succeed professionally and personally even through difficult career challenges and transitions. We are building a better world by empowering people to find and grow great careers. As employees transition in, within, and out of a company, IMPACT Group is by their side providing one-on-one coaching, innovative technology, and personalized job search or career development programs to help them find the best career path for them.  

Our mission is to make a positive IMPACT one relationship at a time. We are on a mission to maximize human potential in an increasingly tech-enabled world.  While partnering with companies of all sizes – large and small, national and global – our business model emphasizes the importance of providing the highest quality of services available to transitioning employees and their families. Be a part of moving careers forward

We are searching for a performance-driven Marketing Manager to lead our paid media and marketing automation team. You will be responsible for all aspects of marketing – managing our media budget, creative, web content, sales collateral, organic search results and social campaigns that culminate in successful lead generation as well as meetings booked from our website with prospects. You will bring your strategic mindset to this role as you analyze conversion rates to optimize success in getting leads that convert to meetings and opportunities for new business.

Reporting to the VP of Marketing, you will have considerable exposure to the CEO and executive team as you work on refining strategy and reporting results. The successful candidate is both a “doer” and a “big picture thinker.” With knowledge of the marketing tech stack, such as WordPress, Canva and Salesforce.com, you will do some hands-on work to get the marketing engine humming but also have the knowledge and mindset to think strategically, shape the vision, and direct the marketing agency and others to execute our vision. Your goal is to deliver cost-effective results from our integrated campaigns.

This is a full-time, exempt position with benefits.
Candidates must reside in the St. Louis metro area. The position is hybrid -- nearly fully remote with about 5-10% in-office.

YOUR RESPONSIBILITIES:
  • Support Sales Development Reps (SDRs) with content to manage marketing campaigns and maintain reporting standards
  • Develop and execute digital strategy for paid media campaigns – LinkedIn and search engine advertising
  • Propel a culture of experimentation, turning insights from each test into shared learnings that drive continuous improvement and growth
  • Analyze web metrics and own website performance, including content creation, landing pages, blog posts, and other content that attracts visitors and tells our story.
  • Work collaboratively with internal SMEs and content writers to develop blog and other web content that powers social media campaigns and SEO results
  • Execute existing and develop new lead generation strategies and processes to ensure booked appointments for the sales team
  • Coordinate new product introduction and market communication with marketing and sales organizations to ensure maximum penetration of market segment
  • Generate backlinks by uncovering opportunities for our thought leaders to guest blog and other backlink opportunities.

REQUIREMENTS: 
  • BS/BA Degree required, preferably in Business, Marketing, Communications or Journalism
  • Proficient in MS Office including PowerPoint and Excel
  • Knowledge of Wordpress, Salesforce.com, Canva and digital email marketing platforms
  • 5+ years marketing experience in a B2B setting
  • Supplier management coordination
WHAT MAKES YOU A GREAT FIT FOR THIS ROLE?
  • Your track record of scaling performance marketing in a B2B setting.
  • Your comfort level in achieving financial targets by translating strategic goals into actionable objectives.
  • Your love of metrics and discipline to track results, communicate, and continuously enhance performance
  • Your fluency in martech and ability to integrate tech platforms to create end-to-end systems
  • Your passion for making things better, more efficient, and effective.
Come join the IMPACT Group team. At IMPACT Group, we coach people to become stronger leaders, transition to new roles, and gain comfort in living and working in new cities. We’re on a mission to maximize human potential in an increasingly tech-enabled world. We are second generation, woman-owned company that welcomes a talented and diverse workforce.  To learn more, please visit www.impactgrouphr.com.
 

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