Marketing Manager
1 week ago
Cochran is a growing civil engineering, construction services, architectural, geotechnical, and land surveying firm with 7 offices in Missouri. Cochran specializes in both public and private projects including municipal, commercial, residential, transportation, water/wastewater, site development, retail, planning, and interior design. With a team of 100+ professionals, Cochran brings unique knowledge, understanding, and a tailored approach to each client's project. The firm is guided by its core values of teamwork, excellence, quality, and trust, ensuring outstanding customer service and principal involvement in all project phases.
Cochran's Fenton, Missouri location is looking for a Marketing Manager to join our team.
Job Summary:
The Marketing Manager will be responsible for leading and executing strategic marketing initiatives to support Cochran's markets and clients. The ideal candidate will have a strong background in marketing within the engineering industry and experience developing and implementing marketing plans, leading proposal efforts, maintaining and analyzing marketing data and providing direct support for market needs related to project opportunities, branding, events and programs.
Key Responsibilities:
- Lead and implement marketing strategies to align with marketing KPIs and company goals.
- Develop and tailor content for Requests for Proposal (RFP) and Requests for Qualifications (RFQ) responses, including proofreading and editing.
- Provide strategic recommendations and guidance to elevate project pursuit responses.
- Create and produce high-quality, unique, creative deliverables for pursuits and other marketing purposes.
- Design and deliver high-end presentation materials for internal purposes and project pursuits.
- Support and guide technical teams in developing strategies during interview preparations.
- Gather and write project descriptions and resumes to be maintained in the shared drive and CRM.
- Assist with managing tradeshow and event activities, including staff participation, sponsorships, giveaways, brochures and entertainment coordination.
- Collaborate with corporate communications team to provide information for website features, press releases, social media, newsletters and e-blasts.
- Draft and edit content for the company website, campaign emails, social media, advertising, sales collateral, articles, testimonials, etc.
- Ensure high-quality work through review and proofing processes.
- Proactively approach work, taking the initiative to ensure ongoing improvement.
Qualifications:
- Bachelor's degree in Business, Marketing, Engineering, or a related field
- 7-10 years of experience in marketing within the engineering consulting, architecture, or construction industries
- Strong understanding of engineering consulting services, project delivery methods, and the competitive landscape
- Ability to develop and implement marketing strategies that align with the firm's growth objectives
- Excellent written and verbal communication skills, with the ability to craft compelling messages and build strong relationships
- Proficient in Microsoft Office Suite, CRM software, and marketing automation tools. Experience with Adobe Creative Suite and proposal management software is a plus.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions
- Exceptional organizational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
Excellent benefits:
- Competitive Salary, commensurate with experience
- 100% company paid Medical, Dental, Vision, Life, and Long-Term Disability Insurance for employee, plus company deductible assistance
- Paid time off including vacation, sick, and 7 major holidays
- 401k with 4% company match
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