Marketing Manager

9 hours ago

Lafayette, United States The Wright Group Full time
Job DescriptionJob DescriptionSalary: DOE

Job Description:

The Marketing Manager is responsible for developing and maintaining marketing strategies to meet organizational objectives. Evaluate customer research, market conditions, competitor data and implements marketing plan changes as needed. Oversee all marketing, advertising and promotional staff and activities.

Job Responsibilities:

  • Responsible for the marketing of the Wright Group services tailored exclusively to the food and beverage industry.
  • Develops annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives.
  • To manage the Marketing Department Budget. Delivery of all marketing activity within agreed budget. Direction of marketing staff where budgets are devolved.
  • To manage all aspects of print production, receipt and distribution.
  • The achievement of frequent, timely and positive media coverage for Sales careers Online and its programs across all available media.
  • Managing the entire product line life cycle from strategic planning to tactical activities.
  • Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
  • Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
  • Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
  • Analyzing potential partner relationships for Sales Careers Online product lines.

Skills and Specifications:

  • Computer proficiency with Microsoft Office, Dreamweaver, Front Page skills required.
  • Ability to operate under solid pressure and meet tight deadlines.
  • Excellent Excel, PowerPoint, Word, and Outlook skills.
  • Effective project management skills.
  • Sound understanding of marketing principles.
  • Effective understanding of latest technologies and should identify how to apply them in marketing.
  • Excellent copywriting skills and should be able to rework technical content for a wider audience.
  • Good team player and should meet or exceed team goals.
  • Plan decisions and practice good judgment.
  • Build excellent working relationships to attain goals.
  • Work collaboratively and efficaciously as a team member.
  • Be self-motivated, confident, energetic, and creative. Effectively communicate and make best use of interpersonal skills.
  • Should be able to deliver creative and innovative thoughts.
  • Communicate excellently in verbal and in writing with all kinds of people.


Minimum Training, Education and Experience Requirements:

  • Bachelors degree from an accredited institution in business, marketing or organizational development.
  • Degree in sales business or marketing related field.
  • 4-6 years of experience in the marketing industry.
  • Experience with enterprise software solutions and large, complex organizations.
  • Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
  • Strong understanding of customer and market dynamics and requirements.
  • Willingness to travel and work with a global team of professionals.
  • Proven ability to oversee all marketing, advertising and promotional staff and activities.

Behavior Competencies:

To perform the job successfully, the individual must demonstrate the following competencies:

Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in-group problem solving situations; Uses reason even when dealing with emotional topics.

Technical Skills - Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.

Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.

Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.

Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Sets goals and objectives; Organizes or schedules other people and their tasks.

Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.

Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.

Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.

Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.

Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Looks for and takes advantage of opportunities; Asks for and offers help when needed.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job:

  • Office, laboratory, and manufacturing environment.
  • Sitting for long periods of time.
  • Ability to manage a fast-paced operation that can run 24/7 and that includes a dedicated group of quality minded professionals.
  • Ability to travel and work at all Wright Group locations as required
  • Travel to various trade shows in the USA
  • Ability to work overtime/weekends as needed

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