Marketing Manager

3 days ago

LaFayette, United States Aditi Consulting Full time

Looking for a seasoned marketing manager with excellent business-to-business writing skills. This role supports corporate goals and objectives through the strategic planning, development, positioning, promotion of brand, product and service launches, go-to-market campaigns and acquisition, retention and loyalty initiatives for key target audiences.


Essential Resource Responsibilities / Accountabilities:

· Writes compelling copy that illustrates our integrated pharmacy and care management programs as best-in-class.

· Connects brokers and employers to the value and benefits of the pharmacy line of business.

· Raises brand perception of our pharmacy programs through the development of content including, but not limited to: white papers, blogs, emails, op-eds, collateral development, website content and campaign messaging.

· Manages internal and external agency partners for creative development, production, fulfillment and media buying and planning. Responsible for the internal and external oversight, implementation and management of corporate brand standards including product naming, messaging and graphic identity for Client.

· Prepares clear, concise Marketing Briefs that incorporate current situation, competitive intelligence, objectives, data and key messages to create alignment between internal stakeholders, marketing strategies and campaign/creative execution.

· Proactively works to understand business segment and target audience needs. Stays informed of category & segment news, trends and competition. Provides guidance and knowledge to provide strategic insights.

· Leads and manages the development of campaign/program plans, deliverables, timelines and budgets to internal and external stakeholders.

· Communicates and presents campaigns, progress & results while obtaining feedback from internal stakeholders.

· Leads and participates in matrixed teams including but not limited to: marketing, sales, corporate communications and operations leadership to ensure proper communication of roles, responsibilities, deliverables and timing to key stakeholders.

· Manages the accurate and timely creation and production of critical brand/product communications using message simplification principles to foster understanding by key audiences and to inspire them to take action.

· As brand steward has complete understanding of brand guidelines and standards. Involved in internal and external communication of these guidelines and standards. These include understanding and communicating Association standards as well as applying our unique tone and visual representation to support an enhanced customer experience.

· Performs other functions as assigned by management.


Minimum Resource Qualifications:

• Bachelor’s degree in Communications, Marketing, English or related field

• 5+ years of experience writing marketing copy in a corporate or agency setting

• A portfolio of highly creative ideas and successful short and long form content for a variety of channels

• Outstanding command of the English language including grammar, spelling and punctuation

• Thorough knowledge of AP style

• Experience developing high-value creative concepts for marketing campaigns.

• Highly skilled in adopting the voice of the brand

• Comfortable working with a range of internal stakeholders across multiple departments

• Self-starter with ability to manage and meet multiple, often competing deadlines, working in a fast-paced, high-volume collaborative environment.

• Strong analytical and problem-solving skills.


"Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions".

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