Email Retention Marketing Manager

1 day ago

Los Angeles, United States Bellami Hair Full time
Job DescriptionJob DescriptionDescription:

We are looking for a data-driven, customer focused and passionate individual about lower-funnel marketing and all retention activities or platforms. From lead generation to ratings & reviews, it’s all about communicating the right message at the right time to the right customer, and know the value of keeping the customer community engaged. Optimizing and testing is a key part of your assignment.


You’ll be responsible for managing and optimizing lead-nurturing and retention campaigns and flows across email and SMS/MMS. You will help to drive more revenue and increase purchase frequency through segmented and personalized campaigns that connect the brand and its offerings with the customer audiences throughout their lifecycle.


This is a hybrid position in Chatsworth, CA, with being onsite Tuesday, Wednesday, Thursday.

Responsibilities

  • Develop a holistic omni-channel contact strategy that optimizes the path to purchase journey and deepens relationships with customers, both new and existing.
  • Plan and implement multi-channel (email, SMS, direct mail) nurture campaigns that engage and drive customers down each stage of the funnel.
  • Build segments to design a highly targeted communication from the brand to its customers. Create lead generation campaigns to further grow and develop our database of email prospects.
  • Continuously iterate and test new lead capture campaigns and landing page concepts.
  • Methodically test and identify best performing content, timing, messages, etc. for each audience and lead segment.
  • Optimize targeting across channels to drive qualified purchasers with high LTV.
  • Ensure Klaviyo database is healthy and growing.
  • Maintain KPI dashboards showing full funnel impact (# leads in each stage, lead capture rate, marketing qualified leads, sales qualified leads, conversion rates between each step of the funnel, etc.).
  • Maintain and create operational performance reports by funnel stage and conversion touchpoints across website/landing page visits, email open/clicks, calls/chats, store visits, etc.
  • Collaborate with other channels, particularly paid media and organic social, on integrated marketing plans and campaigns to drive growth and increase sales.
  • Master post-purchase or post-behavior flows including Ratings & Reviews. Work closely with Customer Service and the Social Media team to increase NPS.
  • Strategize with the team on membership, subscription programs or other tactics to drive further retention.
Requirements:
  • At least 4 years of experience leading lifecycle, CRM and/or Engagement/Loyalty Marketing programs across email, social, notifications and other digital avenues, preferably in B2B and B2C.
  • Expertise in all aspects of email and SMS marketing including design, creative best practices, list management, deliverability, etc.
  • Proven analytical ability to digest data, build reports, and derive tactical and strategic insights
  • Salesforce Marketing Cloud and Klayvio experience
  • Exceptional attention to detail and excellent written and oral communication skill.
  • Comfortable working in a fast-paced environment and pivoting quickly when needed.
  • An optimistic problem solver and a drive to “Get things done”

About


Beauty Industry Group (BIG) is a global market leader in human hair extensions and a leader in innovation and best-in-class sourcing and ethical standards. We champion self-expression and stand at the forefront of the industry with innovative hair solutions designed to enhance beauty, ignite creativity, and foster confidence. We empower both our stylists and consumers by offering a wide range of professional-grade products, ensuring that each individual experiences a profound sense of empowerment, whether at a salon or in the comfort of their home. For us, this transcends mere cosmetic enhancements; it's a commitment to embracing a unique and unapologetic expression of self that not only captivates but also inspires.


Benefits

  • 401(k) with company match - $ for $ up to 4%.
  • Vacation/Holiday Leave.
  • Medical/Dental/Vision.
  • Life and AD&D Insurance.
  • Access to hundreds of discounted beauty products.
  • Opportunities for growth and advancement.

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