Marketing Data Analyst

Position: Marketing Data Analyst

FLSA: Exempt (Not eligible for overtime in compliance with Federal, State, and Local regulations).

Schedule: This full-time position will work out of the Augustine Institute home office in Florissant, MO.

Reporting to: Manager, Marketing Operations

The mission of the Augustine Institute is to serve the formation of Catholics for the New Evangelization. Through our academic and parish programs, we equip Catholics intellectually, spiritually, and pastorally to renew the Church and transform the world for Christ. Our work environment is collaborative and team-oriented with an amazing team of talented professionals that are passionate about Augustine Institute’s mission. You will love working here

The Augustine Institute is an equal opportunity employer. All employment decisions are made based on qualifications, merit, and business need.

Position Summary

We are seeking a Marketing Data Analyst to support the Augustine Institute’s marketing efforts by collecting, analyzing, and interpreting key data to inform decision-making and optimize marketing strategies. This role will work closely with cross-functional teams to drive data-driven decisions and enhance the impact of our marketing initiatives. You will provide in-depth insights into campaign performance, customer behavior, and overall marketing effectiveness.

*Specific duties are listed below but may not be all-inclusive.

• Campaign Optimization: Coordinate and optimize campaigns across digital and traditional channels, monitoring performance metrics and making data-driven improvements.
• Data Collection and Management: Collect and organize marketing data from various platforms, including HubSpot, Google Analytics, and other systems, ensuring accuracy and consistency across all datasets for analysis.
• Campaign Performance Analysis: Analyze and report on the effectiveness of marketing campaigns by measuring key performance metrics such as click-through rates, conversions, and ROI. It is essential to provide actionable reports to drive continuous improvement.
• Customer Insights and Segmentation: Use data to identify customer behaviors, segment audiences, and recommend targeted strategies for improved engagement and retention.
• Market Research and Competitive Analysis: Conduct ongoing research on market trends, customer preferences, and competitor strategies to inform marketing initiatives.
• Reporting and Presentation: Prepare and present data-driven insights and performance reports to senior leadership, simplifying complex data for actionable decision-making.
• Marketing Optimization: Work with marketing teams to optimize campaigns by providing data-backed recommendations and conducting A/B testing.
• Collaboration and Cross-Functional Support: Collaborate with marketing, sales, and product teams to ensure alignment on data insights and contribute to business strategy development.
• UTM Ownership and Campaign Tracking: Own the setup and management of UTMs and ensure accurate tracking of campaign performance across various channels.
• And other duties assigned.

Who you are:

• Customer obsessed: You listen to what our customers are looking for and telling us, based on feedback and data, and then brainstorm ways to meet their needs.
• Committed to excellence: You are highly organized. You hold yourself accountable to measurable results and seek continuous improvement. You care about clear, succinct, and effective copy and attend carefully to details – while executing swiftly.
• Experienced marketing expert with a focus in marketing technology and digital channels.
• Creator: You come up with new ideas and are ready to roll up your sleeves to bring them to life, owning projects from start to finish.
• Team-first: You put our mission over yourself and maintain a great attitude, grounded in the virtues.

Qualifications

• Education and Experience:
  • Bachelors Degree or experience equivalent.
  • 2+ years of marketing experience with a focus on data analysis
  • Certifications with major digital platforms like HubSpot, Google, Salesforce, Adobe, etc. is a strong plus.
• Technical Skills:
  • Demonstrated technical aptitude with Google Analytics, Google Tag Manager, CRM platforms (HubSpot, Salesforce, Marketo, etc.), Data Visualization (Domo, Tableau, Datorama, Data Studio, SuperMetrics), Digital Media, and Performance Marketing tools.
  • Demonstrated experience in HubSpot is a strong plus.
  • Experience working with Windows operating systems and MS Office products (Word, Excel, Outlook, PowerPoint).

Necessary Knowledge, Skills, and Abilities

• An understanding of the Catholic Church, general knowledge of diocesan organization and operations, and possesses deep empathy for Catholic users of Augustine Institute products.
• Strong interpersonal communications skills including strong facilitation and presentation skills

• Excellent negotiation skills
• Exceptional time management skills and ability to define and achieve outcomes that meet or exceed the organization’s goals.
• Ability to consistently demonstrate the Augustine Institute’s core values including:
  • Humility – We serve the Augustine Institute Mission with humility and a service mindset.
  • Collaboration – We work together as a united Body of Christ.
  • Innovation – We encourage being creative and demonstrating a clever mindset.
  • Excellence – We strive in everything we do to win souls for Christ.

Physical Demands

While performing the duties of this job, the employee is regularly required to perform stooping, kneeling, crouching, reaching, standing, walking, lifting, typing and use of office equipment, talking, hearing, seeing, and repetitive motions.

Work Environment

While performing the duties of this job, the employee will typically work in a climate-controlled office setting.

Employee Benefits

Full-time employees receive numerous benefits including competitive compensation, medical, dental, vision, and other insurance, a generous paid time off plan and paid holiday schedule, and a 403(b)-retirement plan with company match.

*The Augustine Institute offers a competitive total rewards package, which includes a 403b retirement plan match, medical, dental, and vision insurance, paid holidays, and a generous paid time off plan, as well as other benefits.