Marketing Technology Specialist

2 weeks ago

Florissant, United States Augustine Institute Full time

Position: Marketing Technology Specialist 


FLSA: Exempt (Not eligible for overtime in compliance with Federal, State, and Local regulations). 


Schedule: This full-time position will work out of the Augustine Institute home office in Florissant, MO. 


Reporting to: Manager, Marketing Operations 


About the Augustine Institute

The mission of the Augustine Institute is to serve the formation of Catholics for the New Evangelization. Through our academic and parish programs, we equip Catholics intellectually, spiritually, and pastorally to renew the Church and transform the world for Christ. Our work environment is collaborative and team-oriented with an amazing team of talented professionals that are passionate about Augustine Institute’s mission. You will love working here 


The Augustine Institute is an equal opportunity employer. All employment decisions are made based on qualifications, merit, and business need.  


Position Summary 

The Marketing Technology Specialist will play a critical role in developing and executing technical marketing strategies across various channels to engage customers, generate leads, and support Augustine Institute brands, including FORMED, Amen, Word of Life, and the Graduate School of Theology. Reporting to the Marketing Operations Manager, this role combines creativity, analytical thinking, and technical expertise to drive results. 


*Specific duties are listed below but may not be all-inclusive. 


  • Customer and Product Understanding: Build a deep understanding of our users, products, and customer journeys to ensure all marketing efforts align with audience needs and expectations.
  • Lead Generation: Identify and spearhead lead generation initiatives across Augustine Institute brands, ensuring a steady pipeline of engaged prospects.
  • Marketing Automation: Leverage marketing automation tools to streamline tasks and create workflows in HubSpot and other marketing technology tools. Design and implement new processes where necessary to enhance efficiency.
  • Program Deployment: Assist in deploying new digital marketing programs, ensuring they are relevant, impactful, and measurable. Proactively address consumer challenges and provide solutions to improve NPS, retention, and customer loyalty.
  • Internal Collaboration: Build and maintain highly effective internal and cross-departmental relationships to facilitate seamless execution of marketing initiatives.
  • HubSpot Management: Take ownership of HubSpot contact properties and lead generation forms on Augustine Institute websites and landing pages, ensuring accurate data management.
  • Referral Management: Oversee QR codes, website forms, and other referral tools to optimize lead capture and conversion efforts.
  • Funnel Management: Manage interfaces between marketing and sales, support, and other lead funnel pipelines to ensure alignment and smooth transitions.
  • Compliance and Governance: Ensure marketing efforts adhere to GDPR, privacy policies, and other regulatory standards.
  • Process Improvement: Collaborate with the Marketing Operations Manager to optimize marketing processes using frameworks such as design thinking and Agile methodologies.
  • Other duties assigned. 


Who you are: 

  • Customer obsessed: You listen to what our customers are looking for and telling us, based on feedback and data, and then brainstorm ways to meet their needs.
  • Committed to excellence: You are highly organized. You hold yourself accountable to measurable results and seek continuous improvement. You care about clear, succinct, and effective copy and attend carefully to details – while executing swiftly.
  • Experienced marketing expert with a focus in marketing technology and digital channels.
  • Creator: You come up with new ideas and are ready to roll up your sleeves to bring them to life, owning projects from start to finish.
  • Team-first: You put our mission over yourself and maintain a great attitude, grounded in the virtues.

 


Qualifications 

  • Education and Experience:
  • Bachelor's Degree or experience equivalent.
  • 2+ years of marketing experience with a focus on digital marketing.
  • Certifications with major digital platforms like HubSpot, Google, Salesforce, Adobe, etc. is a plus. 
  • Technical Proficiency: Strong background in user conversion, re-engagement, and retention strategies, with experience analyzing campaigns, optimizing funnels, running A/B tests, and providing actionable insights and recommendations for next steps.
  • Demonstrated technical aptitude with expertise in multiple marketing tools, especially CRM platforms (like HubSpot, Braze, Customer.io, Salesforce) to build and track campaign performance.
  • HTML & CSS proficiency is a plus. 
  • Experience in HubSpot is a strong plus.
  • Experience working with Windows operating systems and MS Office products (Word, Excel, Outlook, PowerPoint).

 

Necessary Knowledge, Skills, and Abilities 

  • An understanding of the Catholic Church, general knowledge of diocesan organization and operations, and possesses deep empathy for Catholic users of Augustine Institute products.
  • Strong interpersonal communications skills including strong facilitation and presentation skills
  • Excellent negotiation skills
  • Exceptional time management skills and ability to define and achieve outcomes that meet or exceed the organization’s goals.
  • Ability to consistently demonstrate the Augustine Institute’s core values including: 
  • Humility – We serve the Augustine Institute Mission with humility and a service mindset.  
  • Collaboration – We work together as a united Body of Christ. 
  • Innovation – We encourage being creative and demonstrating a clever mindset. 
  • Excellence – We strive in everything we do to win souls for Christ. 

 

Physical Demands 

While performing the duties of this job, the employee is regularly required to perform stooping, kneeling, crouching, reaching, standing, walking, lifting, typing and use of office equipment, talking, hearing, seeing, and repetitive motions. 


Work Environment 

While performing the duties of this job, the employee will typically work in a climate-controlled office setting.  


Employee Benefits 

Full-time employees receive numerous benefits including competitive compensation, medical, dental, vision, and other insurance, a generous paid time off plan and paid holiday schedule, and a 403(b)-retirement plan with company match.  


* The Augustine Institute offers a competitive total rewards package, which includes a 403b retirement plan match, medical, dental, and vision insurance, paid holidays, and a generous paid time off plan, as well as other benefits.

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