Content Manager

2 weeks ago

Warwick, United States BD Full time
Job Description Summary The Content Manager is responsible for the creation and production of omni-channel marketing content to achieve business goals and to ensure a consistent, integrated customer experience that guides prospects along their conversion journey. This position will support BD’s Surgery Business Unit (BU) and report directly to the Associate Director, Marketing Communications and Digital Marketing.

This role is responsible for driving the execution of successful short-term and long-term campaign efforts to achieve business objectives with a focus on direct-to-healthcare professionals (DTHCP) market activation and lead generation.

The position will work collaboratively and cross functionally within the Surgery business unit and BDX teams as needed. The Content Manager is a professional with solid business judgement, strategic thinking, strong creative writing skills, and experience and ability to partner with external vendors, providing direction and feedback on creative.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Essential duties and Responsibilities:

  • Partner with marketing to develop and execute a comprehensive content strategy that aligns with Surgery BU goals, target audience and BD brand identity to support marketing initiatives, product launches and thought leadership.

  • Partners with marketing, outside creative agencies and/or creates high quality, compelling content that aligns with omni-channel campaign goals and drives brand awareness, engagement and lead generation across multiple platforms, including but not limited to websites and landing pages, organic social media, paid media assets including SEM, LinkedIn and 3rd party digital ads, and emails

  • Manages website content optimization (SEO) vendor, ensuring delivery of optimized content for SEO that is consistent with BD brand messaging and tone of voice.

  • Acts as primary liaison with corporate social media team on organic social content proliferation

  • Working knowledge of SFDC and AEM to help inform content strategies

  • Collaborates with marketing and US region to maintain content calendar

  • Work closely with Digital Marketing Manager, marketing partners and analyst to optimize content on all platforms for maximum effectiveness

  • Monitors lead management process and online activity including customer reactions to inform optimizations and future content development

  • Manages content through full approval routing process and ensures only approved content is released to market through various channels.

  • Work in strong collaboration with the US Region Marketing teams, BU Marketing/ Communications team and across BDX matrixed organization and marketing community

  • Other duties as assigned

Content Manager Qualifications/Skills:

  • Bachelor’s degree preferably in Marketing, Journalism, Communications, Public Relations or similar.

  • Minimum of 4 years of experience in content management and tactics including content creation, editing, analytics, social media marketing and search engine optimization.

  • Marketo Expert certification required

  • Excellent written and verbal communication skills

  • An appreciation for quality content and the ability to create it

  • Ability to multitask and take on multiple assignments

  • Industry experience in biotech, pharma, med tech or health tech/digital health is preferred.

  • Agency background is desirable.

  • Experience writing and editing for Search Engine Marketing (SEM), ability to follow a style guide, and ensure content accessibility and end-user readability.

  • Experience effectively and efficiently managing copy approval (MLR) processes is helpful

  • A great team player - collaborative, detail-oriented and organized, comfortable working in a cross-functional and highly matrixed environment with limited resources.

  • Ability to travel 10-15%

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Required Skills

Optional Skills

.

Primary Work Location USA RI - Warwick

Additional Locations USA IL - Vernon Hills

Work Shift NA (United States of America)

  • Information Technology Manager

    18 hours ago

    Warwick, United States Virginia Transportation Corporation Full time

    WHY JOIN THE VIRGINIA TRANSPORTATION TEAM? At Virginia Transportation, we believe our people are the driving force behind our success. As a leading auto hauling company, we're committed to building a team of passionate professionals who share our vision of becoming the best in the industry. Every role at Virginia Transportation is essential to achieving our...

  • Corporate Office Assistant

    3 days ago

    Warwick, United States Picerne Real Estate Group Full time

    Picerne Real Estate Group, a leader in building and managing properties since 1925, is seeking a highly skilled Administrative Assistant for our corporate office in Warwick, RI. The ideal candidate will possess outstanding people skills, strong communication expertise, and proficiency in computer applications. With a competitive compensation package...

  • Creative Design Specialist

    3 days ago

    Warwick, United States Palmer Industries Full time

    We are seeking a highly skilled Creative Design Specialist to enhance our brand's visual presence and support marketing initiatives at Palmer Industries. This role involves developing marketing materials, collaborating with the marketing team, and maintaining the company website.Job DescriptionThe ideal candidate will have a keen eye for detail and a passion...

  • Marketing Materials Designer

    3 days ago

    Warwick, United States Palmer Industries Full time

    Palmer Industries is a leading manufacturer of architectural metalwork products, seeking a talented Marketing Materials Designer to join our team. The successful candidate will be responsible for developing marketing materials, collaborating with the marketing team, and maintaining the company website.About UsWe specialize in high-quality vanity sink legs...

  • Visual Communications Expert

    3 days ago

    Warwick, United States Palmer Industries Full time

    Palmer Industries, a premier custom architectural metalwork manufacturer, seeks an experienced Visual Communications Expert to join our team. The successful candidate will be responsible for developing marketing materials, collaborating with the marketing team, and maintaining the company website.About UsWe specialize in high-quality vanity sink legs and...

  • Corporate Support Specialist

    6 days ago

    Warwick, United States Picerne Real Estate Group Full time

    Picerne Real Estate Group has been building and managing properties on a national scale since 1925. As an Administrative Assistant, you will be part of our corporate office team in Warwick, RI.The ideal candidate will possess excellent people skills, strong communication expertise, and proficiency in computer applications. With a high level of energy and a...

  • Special Education Instructor

    4 weeks ago

    Warwick, Rhode Island, United States Thrive Behavioral Health Full time

    Job OverviewWe are seeking a skilled and compassionate Special Education Teacher to join our team at Thrive Behavioral Health in Warwick, RI.Estimated Salary: $60,000 - $80,000 per year, depending on experience.Key ResponsibilitiesThe successful candidate will teach students with significant emotional/behavioral disorders in a clinical day-school setting....

  • Administrative Support Professional

    4 days ago

    Warwick, United States Picerne Real Estate Group Full time

    About Our CompanyPicerne Real Estate Group has been successfully building and managing properties since 1925, driven by three generations of family leadership. Pride of ownership is deeply valued within our organization, which sets us apart from others in the industry.Compensation PackageThis role comes with a competitive salary, starting at $22 per hour,...

  • Executive Assistant

    6 days ago

    Warwick, United States Picerne Real Estate Group Full time

    Company OverviewPicerne Real Estate Group has a rich history of building and managing properties since 1925. With three generations of Picerne leadership driving growth, the company values pride of ownership.Salary InformationThe starting hourly rate for this position is $22, providing a competitive compensation package. Additionally, employees are eligible...

  • Executive Support Specialist

    4 weeks ago

    Warwick, Rhode Island, United States Picerne Real Estate Group Full time

    Picerne Real Estate Group has a rich history of building and managing properties since 1925. With three generations of Picerne leadership driving growth, the company values pride of ownership.Job OpportunityWe are seeking an experienced Administrative Assistant to join our corporate office in Warwick, RI. The ideal candidate will possess excellent...

  • Corporate Office Associate

    7 days ago

    Warwick, United States Picerne Real Estate Group Full time

    Why Work with Us?Picerne Real Estate Group offers a unique blend of tradition and innovation, with three generations of family leadership guiding our success story since 1925. We value pride of ownership and foster a collaborative work environment that encourages personal and professional growth.Salary DetailsThe starting hourly wage for this Administrative...

  • Administrative Assistant

    2 months ago

    Warwick, United States Picerne Real Estate Group Full time

    Picerne Real Estate Group has been building and managing properties since 1925. With 3 generations of Picerne leadership providing continued growth on a national stage, pride of ownership is very important to our company. We are currently in search of an Administrative Assistant for our corporate office located in Warwick, RI.  The ideal candidate will...

  • Media Sales Professional

    4 weeks ago

    Warwick, Rhode Island, United States Audacy Full time

    Company Overview\Audacy is a leading multi-platform audio content and entertainment company that connects with millions of consumers. Our mission is to deliver exceptional value to our clients through innovative marketing solutions.\Salary\We offer an attractive base salary, bonus compensation, and lucrative commissions beyond quota attainment. Our estimated...

  • Maintenance Technician

    4 weeks ago

    West Warwick, Rhode Island, United States Citizens Full time

    **About the Role**Citizens is seeking a skilled Maintenance Technician to join our team. As a key member of our operations team, you will play a critical role in ensuring our facilities are clean and well-maintained.About YouWe are looking for an experienced maintenance professional who can provide exceptional service to our colleagues and customers. In this...

  • Office Maintenance Specialist

    1 week ago

    West Warwick, Rhode Island, United States Citizens Financial Group, Inc. Full time

    Job OverviewCitizens Financial Group, Inc. is seeking an experienced Office Maintenance Specialist to join our team. This role will be responsible for routine office cleaning and light carpentry repairs, with a focus on maintaining a clean and safe work environment.About the RoleThis position requires strong customer service skills and the ability to work...

  • Accounts Payable Specialist

    3 months ago

    West Warwick, United States Virginia Transportation Corporation Full time

    WHY JOIN THE VIRGINIA TRANSPORTATION TEAM?At Virginia Transportation, we believe our people are the driving force behind our success. As a leading auto hauling company, we’re committed to building a team of passionate professionals who share our vision of becoming the best in the industry.Every role at Virginia Transportation is essential to achieving...

  • Custodian Tech

    2 months ago

    West Warwick, United States Citizens Full time

    Description The Maintenance Technician role within Real Estate Operations has responsibility for routine office cleaning and light carpentry repairs with cleaning being a major focus of this role. In this role you will respond to colleague and business requested work orders and have a routine schedule of work orders. Job Benefits Health Benefits Tools...

  • Systems Administrator

    4 weeks ago

    West Warwick, United States Virginia Transportation Corporation Full time

    Job Description Job Description WHY JOIN THE VIRGINIA TRANSPORTATION TEAM? At Virginia Transportation, we believe our people are the driving force behind our success. As a leading auto hauling company, we’re committed to building a team of passionate professionals who share our vision of becoming the best in the industry. Every role at Virginia...

  • Custodian Tech

    2 months ago

    West Warwick, United States Citizens Financial Group, Inc. Full time

    Description The Maintenance Technician role within Real Estate Operations has responsibility for routine office cleaning and light carpentry repairs with cleaning being a major focus of this role. In this role you will respond to colleague and business requested work orders and have a routine schedule of work orders. Job Benefits Health Benefits Tools...