Product Marketing Manager, TikTok Business Center: Centralized Tools
3 weeks ago
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
The Product Marketing team for TikTok Business Center is part of the Product Strategy and Operations (PSO) organization. This team focuses on transforming Business Center into a unified workspace that simplifies workflows, improves analytics, and integrates tools for advertisers to manage their organic and paid campaigns.
We are seeking a Product Marketing Manager to drive product strategy and go-to-market efforts for centralized tools within TikTok Business Center. This role is essential to shaping and promoting features that improve workflows, reporting, and collaboration for advertisers, agencies, and developers.
Responsibilities:
Product Strategy and Go-to-Market Execution
- Define product positioning, value propositions, and messaging for centralized tools, including Organic Analytics, Comment Manager, Creative Library, Leads Center, and the revamped Business Center homepage.
- Drive adoption of these features by developing go-to-market strategies, targeted marketing campaigns, and sales enablement resources.
- Establish and track success metrics to evaluate product performance and adoption.
- Collaborate with developers and partners on initiatives like the App Center to expand Business Center's ecosystem.
- Partner with Product Managers, Engineers, and Sales to align centralized tools with advertiser and agency needs, ensuring they meet market demands, improve workflow efficiency, and provide actionable insights.
- Work with design and research teams to incorporate user feedback and refine product offerings.
- Develop marketing collateral, user guides, and training materials to support adoption of centralized tools.
- Conduct market research to identify user needs, industry trends, and competitive opportunities.
- Lead product testing phases, including alpha and beta launches, to gather insights and drive improvements.
Minimum Qualifications:
- BA/BS degree or equivalent experience.
- 3+ years of product marketing or product management experience, preferably in digital platforms or advertising.
- Proven ability to manage cross-functional teams and execute go-to-market strategies.
- Strong understanding of advertiser workflows, analytics, and content management.
- Experience with centralized tools for analytics, content management, or reporting.
- Familiarity with app ecosystems and developer engagement.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
Job Information
The base salary range for this position in the selected city is $103200 - $244888 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
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