Lead Digital Marketing Strategist

2 weeks ago

Richmond, United States EAB Full time $68,000 - $84,000

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We tailor our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team and the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities.

The Role in Brief:

Lead Digital Marketing Strategist, Adult Learner Recruitment

We are seeking an experienced and results-driven Lead Digital Marketing Strategist. This individual will be responsible for developing and executing comprehensive digital marketing strategies. The ideal candidate will have a proven track record of creating effective lead generation campaigns, driving conversions, and building strong client relationships. In this role, you will lead strategy development, create briefs and reports, and work across various platforms to ensure that campaigns achieve business objectives.

Primary Responsibilities:

  • Strategy Development & Execution: Design, implement, and optimize digital marketing strategies to drive effective lead generation and conversion.
  • Client Communication: Act as a primary point of contact for clients, providing strategic advice, reporting, and campaign performance insights.
  • Campaign Management: Develop and execute end-to-end digital marketing campaigns, including audience targeting, budget allocation, ad creation, testing, and optimization.
  • Content Creation & Briefing: Collaborate with internal teams to create compelling briefs, ad copy, and content that resonate with target audiences.
  • Performance Reporting & Analysis: Regularly track and analyze campaign performance data, providing actionable insights for continuous improvement.
  • Platform Expertise: Utilize platforms (e.g., Google Ads, Facebook Ads) to set up, manage, and optimize campaigns.
  • Cross-functional Collaboration: Work closely with analytics, design, and product teams to ensure campaigns align with organizational goals.
  • Continuous Learning & Innovation: Stay updated with the latest trends and best practices in digital marketing to bring innovative strategies.

Basic Qualifications:

  • Bachelor's degree in Marketing, Business, or related field (preferred).
  • 5+ years of experience in digital marketing with a focus on brand, vertical, and programmatic strategies.
  • Demonstrated success in developing lead generation campaigns that drive conversions.
  • Strong client-facing communication skills.
  • Expertise in digital advertising platforms and analytics tools.
  • Strong understanding of campaign tracking and optimization strategies.
  • Excellent project management and organizational skills.

Ideal Qualifications:

  • Ability to think strategically, analyze data, and make informed decisions.
  • Strong written and verbal communication skills with attention to detail.
  • Commitment to valuing diversity and contributing to an equitable working environment.

Compensation:

The anticipated starting salary range for this role is $68,000 - $84,000 per year.

Benefits:

  • Medical, dental, and vision insurance; dependents and domestic partners eligible.
  • 20+ days of PTO annually, plus paid firm and floating holidays.
  • Daytime leave for community service and flextime for fitness activities.
  • 401(k) retirement plan with annual discretionary company matching.
  • Health savings account and flexible spending accounts.
  • Employee assistance program with counseling services.
  • Wellness programs and incentives for healthy living.
  • Gender affirming care coverage.
  • Fertility treatment coverage and assistance for adoption or surrogacy.
  • Paid parental leave with a program for birthing and non-birthing parents.
  • Company-provided life, AD&D, and disability insurance.
  • Financial wellness resources and employee discount program.
  • Access to employee resource groups and professional growth opportunities.

Benefits kick in day one; learn more at eab.com/careers/benefits.

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