Events Sales Manager
2 days ago
Job Summary
Are you ready to lead the charge in revolutionizing how Silencer Central connects with customers at events nationwide? We're not just looking for an Events Sales Manager – we're seeking a dynamic trailblazer who can turn every event into a revenue-generating powerhouse As our Events Sales Manager, you'll be the mastermind behind our event presence, leading a crack team of sales professionals and logistics experts to create unforgettable experiences that drive sales through the roof. You'll be the architect of our events strategy, the guardian of our event P&L, and the bridge between our marketing vision and on-the-ground execution. This isn't just a job – it's an opportunity to leave your mark on the firearms industry. You'll be front and center, representing Silencer Central at major industry events, gun shows, and sportsman's expos across the country. Your energy will be infectious, your strategies innovative, and your results undeniable.
If you thrive in a fast-paced environment, love the thrill of closing deals on the show floor, and have a talent for inspiring teams to reach new heights, then this is the role for you. Join us, and let's make some noise in the silencer industry
Job Responsibilities & Essential Functions
- Management of Dedicated Part-Time Sales Team:
- Recruit, train, and lead a regionally-based part-time sales team
- Set sales targets and monitor performance
- Provide ongoing coaching and support to maximize team effectiveness
- Develop and implement sales strategies tailored to regional events
- Management of Dedicated Events Admin/Logistics Team:
- Oversee the planning, coordination, and execution of all event logistics
- Ensure smooth operation of event setups, tear-downs, and on-site activities
- Manage inventory and equipment for events
- Coordinate travel arrangements and accommodations for event staff
- Evaluation and Recommendations for Future Events Strategy/Calendar:
- Analyze past event performance and industry trends
- Identify new event opportunities and assess their potential ROI
- Develop and present strategic recommendations for future event participation
- Create and maintain an annual events calendar
- Coordination with Marketing on Events Presence:
- Collaborate with the marketing team to ensure consistent brand messaging at events
- Develop event-specific marketing materials and promotional strategies
- Coordinate pre-event, on-site, and post-event marketing activities
- Provide input on booth designs and event-specific product displays
- Ownership of Events P&L:
- Develop and manage event budgets
- Track and analyze event-related expenses and revenues
- Identify areas for cost savings and revenue growth
- Prepare and present regular financial reports on event performance
- Bachelor's degree in Business, Marketing, or related field
- 5+ years of experience in event sales management, preferably in the firearms or outdoor industry
- Proven track record of achieving sales targets through events
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Proficiency in budget management and financial analysis
- Familiarity with CRM software and event management tools
- Willingness to travel frequently for events (up to 50% travel may be required)
- Yes
Salary: DOE. Silencer Central offers a competitive total compensation package that includes:
- Unlimited PTO
- Bonus Incentive
- Company Paid Holidays
- Health insurance: Copayment Plus Plan or High Deductible Health Plan
- Dental insurance
- Vision insurance
- LTD and STD insurance
- Company Paid Life Insurance
- EAP
- Colonial Life
- 401(k) with company match
- Employee Discount Program
- Free snacks and drinks
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