Global Events Senior Marketing Manager
4 weeks ago
What makes us Qlik?
A Gartner Magic Quadrant Leader for 14 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.
We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.
The Global Events Senior Marketing Manager RoleThe Global Events Senior Marketing Manager is responsible for planning and executing compelling events that create meaningful brand experiences and drive business results. This role works closely with the Senior Director, Global Events to define and support Qlik’s event program strategy, recommend new ideas and event opportunities, strengthen overall operational effectiveness, and evaluate event program performance and results. This position requires a high degree of collaboration across various internal teams, executive leadership, partners/sponsors, and event vendors.
Here’s how you’ll be making an impact:- Provide strategy, plan, execute, and manage key event programs such as Qlik’s Global Tier 1 tradeshows and tech partner events.
- Lead and provide ownership of assigned workstream tasks for global Qlik hosted events such as Sales Kickoff and Qlik’s global user conference, Qlik Connect.
- Creates and manages event project timelines
- Sets goals and objectives aligned with marketing OKRs
- Forms project teams to support event execution and facilitates reoccurring meetings to drive project plan and timeline
- Ability to work under pressure and face challenges with ease
- Enthusiastic and self-motivated
- Strong ability to operate in a fast-paced environment
- Strong organizational skills with the ability to multi-task effectively, maintaining attention to detail
- Ability to manage budgets, including tracking spending
- Experience with contracts, negotiations, and requirements from suppliers (hotels, vendors, etc.)
- Familiarity with various event software, including Cvent and more
- Experience in running B2B software and/or tech-related events is a plus
- Experience executing third-party tradeshows
- Events and/or meeting industry certifications are a plus
- Strong presentation skills and ability to deal with ambiguity are a must
- Ability to travel for events and planning purposes as needed
- Exemplifies Qlik Core Values: We make an impact, We take ownership, We are genuine, We lead with innovation and We succeed together.
- Proactively identifies risks and potential issues to programs and suggests actionable solutions
- Applies & enforces the company brand, look and feel to all event marketing programs
- Ensures that themes and messages are applied appropriately and consistently
- Collaborates with internal stakeholders, including other marketing groups, sales, product management, and global programs teams to ensure consistency of message and theme is woven into the events
- Forward and creative thinking on event execution from look and feel to content management
- Provides content for event activations inclusive of communication and social media assets, booth assets, third-party speaking opportunities, and event websites
- Evaluate and manage vendor relationships
- Adheres to event budgets and communicates with key stakeholders to convey spending limits
- Identifies, tracks, and measures ROI metrics
- Sources venues for events as needed and reviews contracts of supporting events
- Closes out each event program with timely surveys, reporting, final messaging & ROI measurement
- Bachelor’s Degree in Marketing or Business
- 5+ years of event experience, directly managing large-scale physical events and conferences
- Strategic thinker with strong project management skills
- Proven track record of fostering cross-functional collaboration
- Effective communicator, both written and verbal
- Self-starter with leadership capabilities and the ability to inspire others
- Results-oriented with demonstrated analytical skills
- King of Prussia, PA, or Remote East Coast
- Genuine career progression pathways and mentoring programs
- Culture of innovation, technology, collaboration, and openness
- Flexible, diverse, and international work environment
Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs.
The anticipated base salary range for this role is $ 94,930.00 USD MIN – $ 135,000.00 USD MAX per year. The final compensation offered by Qlik will be based on factors such as the candidate’s location, job-related skills, education, experience, and other business and organizational needs. Qlik offers a comprehensive benefits package.
Qlik is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a workplace that is diverse, equitable, and inclusive.
Qualified applicants will receive consideration for employment without regard to actual or perceived: race, color, religion, sex, sexual orientation, gender identity, pregnancy and related medical conditions, genetic information, national origin, age, marital status, protected veteran status, disability status or any other characteristic protected by applicable law.
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