Project Employee, Integrated Marketing

4 weeks ago

New York, United States the NBA Full time $10,770 - $11,540

WORK OPTION: Hybrid


The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.


Position Summary
This position is part of a growing Marketing team with a mission to discover, inspire, and engage fans worldwide. This person will be responsible for leading integrated marketing efforts for NBA Local Subscription Products – how local fans can watch their local team’s live games and other content, plus other best-in-class subscriber perks that differ on a team-by-team basis. You will lead season-long go-to-market planning, ensuring channel alignment, and seamless implementation, and reporting on success to peers and leadership. You will also be fostering relationships with team marketing groups directly, serving as their day-to-day partner and first point of contact to help them stay connected to the League and each other. You are someone who is highly organized and enjoys working through ambiguity. You thrive working cross-functionally and inspire teams to work towards mutual goals. You should have a basic familiarity across all marketing channels, with some expertise in CRM (email, push, and in-app messages), product marketing, and paid media. You should feel comfortable working cross-functionally to pull together best practices and reporting.


Major Responsibilities
  • Contribute to strategic calendar and campaign planning to drive subscriptions for streaming products, then work upward, cross-functionally, and with teams to drive alignment and approvals.
  • Build full-channel business health metrics and reporting for marketing channels to help the subscription business thrive.
  • Drive marketing creative processes and reviews with relevant partners, demonstrating the ability to solicit feedback, consolidate diverse opinions, and bring together a comprehensive point of view to create the best end product.
  • Support internal processes around promotional codes and tracking codes to ensure best-in-class reporting around key initiatives.
  • Focus on full-funnel optimization and proactively work with product and business partners to refine acquisition, engagement, and retention.
  • Develop relations with the team marketing staff to inform, advise, and surface best practices across local streaming and League Pass programs.
  • Responsible for tracking progress and asking critical business questions to encourage teams to produce more impactful work, thrives on program and campaign management.
  • Partner with NBA Product Teams and Product Marketing to influence roadmap based on insights, data, and fan feedback.
  • Build efficient pipelines for new product releases and optimize conversions to existing subscription products. You understand subscription and loyalty businesses holistically.
  • Work closely with the Data Analytics team to build reports that keep a pulse on key business metrics and inform senior leadership of key trends.
  • Build opportunities for the League to support teams at scale while allowing personalization.


Requirements
  • BA/BS required (MBA is a plus)
  • 7+ years of work experience in integrated marketing, with an emphasis on subscription and DTC products
  • Marketing experience is required. Subscription, media, or sports-based experience is preferred.
  • Excellent communication, presentation, and interpersonal skills with the ability to deliver high-quality written and verbal content
  • Experience across multiple marketing channels, including CRM (email, in-app, push messaging), paid, and owned.
  • Experience working with external and internal partners
  • Ability to thrive in an ambiguous, fast-paced setting without ready-made processes


Salary Range: $5,385 - $5,770 Bi-weekly

Job Posting Title: Project

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

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