Director of Integrated Marketing for Eco-Friendly Products

3 weeks ago


New York, New York, United States Blueland Full time

We're on a mission to create a better future and planet at Blueland, and we need your help As our Director of Integrated Marketing for Eco-Friendly Products, you'll be leading our social media, brand partnerships, influencer, and creator programs to drive brand awareness, engagement, and growth.

We're looking for someone with 7+ years of experience in brand marketing, preferably at a DTC company or advertising agency. You should have strong project management skills, excellent verbal and written communication skills, and a knack for social media and content creation. If you're passionate about creating a better future and planet, and believe in advocating for diversity, equity, and inclusion, we want to hear from you

  • Social Media Strategy & Execution:
    • Develop and oversee Blueland's social media strategy across platforms, ensuring consistency in voice, tone, and storytelling, while driving audience growth and optimizing performance.
  • Brand Partnerships:
    • Identify, evaluate, and manage partnerships that elevate Blueland's presence, introduce us to new audiences, reinforce our mission, and create meaningful brand stories.
  • Influencer & Creator Marketing:
    • Develop and manage a comprehensive influencer and creator strategy that amplifies Blueland's brand story, leverages authentic voices, and drives campaign goals.
  • Integrated Media & Brand Marketing:
    • Oversee the development and execution of digital and traditional advertising strategies to achieve brand and business objectives.
Salary Range:

The salary range for this position is $135,000 - $175,000 per year.

Benefits:

We prioritize our planet and our people. In addition to salary compensation, we offer various other benefits to ensure our team members can be their best self, both in and outside of work. Benefits for full-time roles include health benefits, stock options, generous paid time off, paid holidays, paid civic engagement days, paid parental leave, 401k (employee contribution), professional development stipends, remote work reimbursements, various discounts to like-minded companies, and more.



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