Consumer Engagement Manager

2 weeks ago

Des Moines, United States Monster Energy Full time $63,470 - $84,625

The Consumer Engagement Manager (CEM) is responsible for the management and execution of Monster Energy’s brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Regional Field Manager and is accountable for growing brand awareness and consumer loyalty. The CEM manages a schedule of part-time Ambassadors and a Sr. Ambassador (not applicable in all geographies). The CEM’s time is split between administrative responsibilities that include scheduling and recaps, as well as in-market coaching, merchandising, and sampling support with Ambassadors. CEM’s should be spending 50%-70% of their time in the market in the field with their teams. In addition to sampling support for all major national & local events, the CEM will need to cultivate additional local market sampling opportunities.

The CEM will also contribute to the local “Marketing Plan”. This input will help mold & shape the greater local Marketing plan spearheaded by the Field Marketing Manager.

Essential Job Functions:

Consumer Engagement Managers will have several roles and responsibilities including, but not limited to the following:

  • Collaborates with various brand managers, local sales team, and Field Marketing Managers (FMM) to customize and execute events/programs aligned with the brands’ sampling platforms
  • Provides consistent direction, coaching, and communication to maintain brand accuracy in the Monster brand experiences and sampling
  • Recruit, hire, train, and manage part-time Ambassadors
  • Research, secure, and manage execution of local events and partnerships
  • Plan and manage all aspects of the event planning process: pre, during, and post duties including personnel, product delivery/distribution, transportation, supplies, contracts, insurance, permits
  • Increase market knowledge and identify various groups and organizations with the targeted demographic in which to partner
  • Diligently prepares ambassadors for superior customer interactions and flawless event executions
  • Leads direction of and oversees brand accuracy in event and partnership execution
  • Actively participates in all regional events with ambassadors
  • Execute strategic directions and manage the goals for the assigned region/market
  • Adhere to deadlines for administrative tasks including, but not limited to, reporting and recapping data for the region
  • Assists in the planning and drives the execution of marketing events and programs
  • Respond in a timely manner to Director and Regional Field Manager
  • Manage payroll and timesheets
  • Maintain company assets (Storage Facilities, Inventory, Vehicles, Equipment)
Position Requirements:
  • 2+ years of Event Marketing/Grassroots/Special Event/Promotions and Team Management experience
  • Must have a valid Driver's License and clean driving record
  • Excellent problem-solving skills and critical thinker
  • Ability to match your field team to best represent your market
  • Professional demeanor and excellent oral communication skills
  • Entrepreneurial and adaptable to changing environments
  • Strong organizational and time management skills with ability to manage multiple tasks
  • Proficient in Word, PowerPoint, Outlook & Excel, in addition to internet usage
  • Ability to learn and use new technology associated with the job
  • Self-Motivated with a can-do attitude
  • Ability to travel 50%+ of the year within the assigned region and work on weekends and evenings
  • Must be able to lift and/or move up to 40 pounds
  • Must be able to pass a background check/drug screening

Base Pay Range - $63,470 - $84,625 (+)

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