Influencer Marketing Specialist
1 month ago
Influencer Marketing Specialist
W2 Contract 6 Months
Remote, USA (PST HOURS)
$45-65/hr + Benefits, PTO, Paid Holidays
We have been redefining computer graphics, PC gaming, and accelerated computing for more than 25 years. Today, were tapping into the unlimited potential of AI to define the next era of computing.
We are looking for a motivated influencer marketing professional to help us realize the exciting future of PC gaming. This Influencer Marketing Specialist is responsible for supporting integrated marketing with partnered PC gaming and technology content creators to optimally position and generate demand for our products, technologies and PC games. The ideal candidate will have significant experience in any of the following: community management, social media and content management, influencer relations, all with a focus on the video gaming community. A PC gaming background is a plus.
Youll work closely with product and content marketing teams, regional marketing leaders, social media teams, marketing operations teams, and directly with content creators.
What you'll be doing:
- Research and vet prospective content creators on multiple social and digital video platforms to determine fit for active and planned marketing campaigns, including evaluating past performance and brand/game/product affinities
- Support the onboarding of new sponsored creators and agency partners by directing the flow of documentation related to vendor and activation management
- Undergird campaign activations by tracking candidates from evaluation through onboarding, collecting and distributing critical documents, capturing data, contributing to reports, and facilitating internal reviews and approvals
- Perform administrative functions on our influencer database solution and toolset
- Some domestic travel may be required
What we need to see:
- Previous professional experience required in consumer brand social, community, and/or influencer marketing
- Relevant knowledge of the PC gaming community and its content creators
- Ability to navigate social media to determine trends, issues, opportunities and relationships within the wider online gaming community
- Able to handle sensitive assets and project steps across multiple activations, with responsiveness to a fluctuating schedule
- Excellent communication skills
- Skilled data interpreter with keen attention to detail
- Previous experience with direct interactions or onsite handling of content creators at a brand-sponsored function is preferred, particularly as a company or brand representative
TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.
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