Toy Brand Manager
1 month ago
Our client is hiring a Brand Manager who will play a pivotal role in molding and executing toy brand strategy. This team member will create and implement strategic plans to drive brand growth and performance, lead a high performing team, and manage cross-functional team collaborations. Candidate must have experience working with toys or toy adjacent products.
Only Local MA applicants can be considered as this role is fully on site.
Key Responsibilities:
• Strategic Direction: Develop and drive strategic brand plans and seasonal development in line with the portfolio strategy. Create a 3+ year Brand Direction Outline and present it to leadership in collaboration with design counterparts.
• Brand & Marketing Strategy: Lead the creation of comprehensive Brand & Marketing Strategies. Collaborate with senior leads to define and deliver a cohesive line plan.
• Product Collaboration: Partner with the Product team to ensure adherence to milestone deliverable dates and define line plan architecture. Work with design, engineering, and procurement teams to achieve margin goals.
• Communication & Asset Management: Oversee the development of communication, ensuring alignment with brand strategy and focusing on consumer benefits and features.
• Presentation & Analysis: Deliver seasonal concept and model review decks and sales summit presentation decks. Lead post-season launch analysis and evaluate performance against competitors to inform future planning and drive category growth
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