Marketing Manager

5 days ago

North Andover, United States Watts Water Technologies Full time

We‘re Watts. Together, we‘re reimagining the future of water.

We feel proud every day about what we do. We‘re all part of the same crucial mission, no matter what function we support -- it‘s to provide safe, clean water for the world, and to protect our planet‘s most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted bycustomers in residential and commercial settings across the world.We areat theforefront of innovation, working with cutting-edge technology to provide smart andconnected, sustainable water solutions for the future. Watts is a leading brand with aquality reputation - and we have a dynamic future ahead.

Watts is looking for a results-oriented Marketing Manager who will lead the development of marketing initiatives to accelerate the scaling and user adoption of our Nexa SaaS platform. In this role, you will partner with colleagues across the organization to develop marketing strategies, articulate a vision, and lead the team toward achieving goals. You will need to think both strategically and tactically as you execute integrated marketing plans & campaigns, ensure brand consistency, increase awareness, engage customers & markets, grow the user base, use data to continuously improve results, and ultimately support SaaS revenue growth.

PRINCIPAL RESPONSIBILITIES AND DUTIES:

  • Develop and execute a marketing strategy including positioning, audience definition, competitive analysis, and execution roadmap to grow Nexa SaaS platform
  • Develop and execute integrated marketing campaign plans that support business objectives and drive awareness & growth
  • Oversee campaign planning, scheduling, budgeting, creative production, KPI reporting, and refinement
  • Manage the creation and execution of digital/automated lead nurturing campaigns that include lead scoring, list segmentation, testing, and analytics
  • Brainstorm and action new and creative growth strategies
  • Manage trade show/event execution including pre and post-event promotions, booth presentation, coordination of industry media, and lead follow up with Sales
  • Research and manage strategic marketing partnerships
  • Develop thought leadership content for use in marketing campaigns
  • Liaison with Training team to develop in-person and online training content
  • Coordinate with customers on VOC and testimonials
  • Manage third party vendors as needed to execute marketing objectives

EDUCATION:

  • Bachelor‘s degree in Marketing, Communications, Business, or a related field

EXPERIENCE:

  • Minimum 7 years experience in Marketing or Marketing Communications
  • Highly encouraged, 3+ years of experience in B2B SaaS marketing
  • Experience with strategic marketing operations, brand marketing, product marketing, advertising, or multi-branded marketing
  • Strong knowledge of the digital and offline marketing landscape and how they interrelate
  • Experience with AARRR funnel, and up-to-date with the latest trends and best practices in SaaS marketing
  • Demonstrated experience with marketing campaign planning and best practices
  • Demonstrated success in developing and launching marketing campaigns on time and on budget that deliver results
  • Demonstrated experience executing trade shows and events, advertising, and digital marketing activities
  • Superior project management and organizational skills
  • Experience with Microsoft Excel, PowerPoint and Word
  • Experience with marketing automation platforms, such as Marketo, a plus
  • Up to 20% travel

MANAGEMENT/SUPERVISION:

  • No direct reports, but this role will manage third party vendors as needed

PHYSICAL REQUIREMENTS:

  • While performing the duties of this job, the employee is frequently required to walk, talk, and/or hear. The employee is occasionally required to stand, sit, and use hands to finger, handle, or feel.

WORK ENVIRONMENT:

  • Work in office environment
  • May occasionally be required to perform job duties outside the typical office setting

*As required by the Americans Disabilities Act (ADA)

Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.

Watts in it for you:

Please note that the following benefits apply only to permanent roles and do not apply to internship roles.

  • Competitive compensation based on your skills, qualifications and experience
  • Comprehensive medical and dental coverage, retirement benefits
  • Family building benefits, including paid maternity/paternity leave
  • 10 paid holidays and Paid Time Off
  • Continued professional development opportunities and educational reimbursement
  • Additional perks such as fitness reimbursements and employee discount programs
  • Learn more about our benefit offerings here:

How we work:

At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.

And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.

Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.

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