Senior Marketing Associate

16 hours ago

Tuscaloosa, United States City Detect Full time
Job DescriptionJob Description

Company background

At City Detect, we’re driven by a singular mission: to transform the way municipalities address urban challenges with precision, efficiency, and care. Through cutting-edge computer vision and AI, we provide innovative solutions that empower code enforcement offices and public works departments to proactively manage urban blight, streamline operations, and foster healthier, more vibrant communities. We do this through our proprietary PASS AI system. PASS AI uses computer vision and advanced AI to capture street-level, public right-of-way imagery. We detect, analyze, and map data on urban blight, litter, and debris for code enforcement and public works municipal departments. We help municipalities move from reactive to proactive with citywide data.

Founded in 2021, City Detect harnesses AI and computer vision to revolutionize urban management. We assess housing conditions, enabling smarter code enforcement and resource allocation for local governments and nonprofits. Our mission is to create cleaner, safer, and more livable cities through innovative technology. We are actively partnering with municipalities in the Southeast U.S., California, and beyond to bring these solutions to life.

We value:

  • Responsible and ethical practices

  • Cutting-edge innovation

  • Meaningful work balanced with well-being

  • Collaborative partnerships with communities

  • A touch of humor in our approach

Join us in shaping the future of urban living through technology

Role Specifics

We are seeking a Senior Marketing Associate with 4-6 years of experience in inbound marketing with a preference for experience with B2B or B2G. This position deals heavily with analytics,  website, and content creation for LinkedIn, blogs, and email. This role will focus heavily on graphic design to support broader marketing and sales initiatives, with an emphasis on visual content and storytelling. The ideal candidate will possess a strong design portfolio, marketing fundamentals, a customer-first approach, and a drive to improve through analytics and feedback continuously. We are a small heavily team-focused company, we all wear many hats and it’s important a candidate is able to thrive in that environment. 

Key Responsibilities:

  • Platform Analytics: Track and analyze the performance of content using tools like Google Analytics and HubSpot and platform-specific insights to inform content strategy.

  • Graphic Design: Create compelling visuals to support content across multiple channels, including LinkedIn, website, email campaigns, and marketing collateral, adhering to our brand standards.

  • Content Creation: Develop engaging, high-quality content for blogs, social media, websites, email, and other marketing materials.

  • SEO Optimization: Apply SEO best practices to enhance search engine visibility and meet performance metrics.

  • Marketing Fundamentals: Apply a deep understanding of marketing strategies, including pipeline, funnel, and flywheel dynamics, to align content with customer journeys.

  • Collaboration: Work effectively with sales and product teams to ensure cohesive brand messaging.

  • Training and Mentorship: Mentor junior team members on best practices in content creation, SEO, and design, promoting a culture of continuous learning and improvement.

  • Ownership and Integrity: Foster a transparent, responsible approach to work, openly addressing and learning from mistakes.

Requirements

  • Education: Degree or equivalent formal training in marketing, communication, graphic design, or a related field.

  • Experience: 4-6 years of experience in a marketing or digital media environment with a focus on inbound marketing and a preference for experience with B2B or B2G.

  • Skills:

    • SEO & Analytics: Proficiency in SEO principles, Google Analytics, and platform-specific insights.

    • Marketing Acumen: Understanding of marketing pipeline, funnel, and flywheel models.

    • Collaboration: Excellent interpersonal skills with experience working in cross-functional teams.

    • Integrity and Accountability: Willingness to own mistakes, uphold high ethical standards, and continuously improve.

    • Design Portfolio: A strong portfolio showcasing design work that reflects a deep understanding of visual storytelling and brand alignment.

    • Customer-Centricity: Demonstrated focus on creating content and visuals that resonate with and serve our audience.

Preferred Qualifications

The ideal candidate will have experience with the following tools and platforms:

  • Implementing B2B and B2G marketing strategies

  • Design & Content Creation: Canva

  • CRM & Marketing Automation: HubSpot

  • Social Media & Online Presence: LinkedIn, Instagram, X (formerly Twitter), Google My Business

  • Website & Content Management: WordPress

  • Analytics & SEO: Google Search Console, Google Analytics, SEO tools (e.g., SEMrush, Moz)

Location

Remote (Southeastern U.S., especially Atlanta preferred)

Our team operates fully remotely, with a preference for candidates located in or near the Central Time Zone to align with our core working hours. While we're currently based in Tuscaloosa, Alabama, we welcome talented individuals from across the region.

Salary & Benefits

  • Competitive Salary: $80,000-$87,000

  • Stock options in an early-stage startup

  • Fully remote position

  • 15 days of vacation per year

  • 50% Health insurance reimbursement through QSEHRA

  • $100 monthly wellness stipend

  • Yearly team retreat

  • Professional development opportunities

  • Contribute to a socially driven company with a mission to foster positive urban development

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