Specialist, Creative Strategy

2 days ago

New York, United States Influential Full time
Job DescriptionJob Description

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?

What we offer:

  • Remote company - work from home
  • Competitive compensation
  • Flexible time off with inclusive holiday benefits
  • Comprehensive medical, dental & vision insurance for employees
  • Fully vested 401(k) matching
  • An awesome collaborative work culture, a diverse team, and more

Influential is seeking an experienced Specialist, Creative Strategy to lead creative ideation and oversee the production of dynamic campaigns. The ideal candidate will blend client objectives with insight-driven creativity, crafting impactful concepts that breathe life into creator campaigns. Fueled by a deep passion for influencer marketing, this position orchestrates the creative strategy from ideation to execution, working closely with creators to deliver top-tier creator marketing campaigns.

The Ideal Candidate will:

  • Develop creative concepts that differentiate the brand and resonate with the target audience.
  • Generate innovative and strategic ideas for campaigns across verticals that align with client objectives.
  • Determine the optimal media mix and social platform allocation for maximum impact.
  • Provide clear guidance to creative and creator teams, including Copywriters and Creator Management, to ensure that the creative execution aligns with the campaign's strategic vision.
  • Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
  • Develop key messaging and positioning that effectively communicates the brand's value proposition.
  • Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
  • Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
  • Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution.
  • Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.

Being a Specialist, Creative Strategy requires:

  • At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing.
  • You stay up-to-date on the latest trends and innovations in the social realm.
  • Comfortable navigating the nuances of developing creative ideation and strategy for a variety of brands.
  • You're an insanely strong communicator with presentation skills that command attention.
  • You must have strong writing skills…because you're going to write…a lot.
  • You have an eye for design/aesthetics.
  • You have a bias for action and don't wait to improve our team's output.
  • You're comfortable creating organization and processes where none may already exist.
  • Bachelor's Degree or equivalent experience.
  • Startup experience is strongly preferred.
  • Extremely proficient in Google Slides and PowerPoint.

Salary range:

$70,000 - $85,000

About Influential

Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)

Influential is an equal opportunity employer.

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