Creative Director

3 weeks ago

New York, New York, United States Influential Full time
Job Title: Manager, Creative

We are seeking an experienced Manager, Creative to lead creative ideation and oversee the production of dynamic campaigns for Influential, the largest influencer marketing company in the world.

About the Role

The ideal candidate will blend client objectives with insight-driven creativity, crafting impactful concepts that breathe life into creator campaigns. This position will orchestrate the creative strategy from ideation to execution, working closely with creators to deliver top-tier creator marketing campaigns.

Key Responsibilities
  • Develop creative concepts that differentiate the brand and resonate with the target audience.
  • Generate innovative and strategic ideas for campaigns across verticals that align with client objectives.
  • Determine the optimal media mix and social platform allocation for maximum impact.
  • Provide clear guidance to creative and creator teams to ensure that the creative execution aligns with the campaign's strategic vision.
  • Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
  • Develop key messaging and positioning that effectively communicates the brand's value proposition.
  • Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
  • Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
  • Collaborate closely with internal teams to ensure creative is seamlessly translated into campaign execution.
  • Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.
Requirements
  • At least 5+ years experience in creative strategy, marketing/advertising, or creator marketing.
  • Strong communication and presentation skills.
  • Ability to navigate the nuances of developing creative ideation and strategy for a variety of brands.
  • Strong writing skills and attention to detail.
  • Eye for design and aesthetics.
  • Bias for action and ability to create organization and processes where none may already exist.
  • Bachelor's Degree or equivalent experience.
  • Startup experience is strongly preferred.
  • Proficient in Google Slides and PowerPoint.
What We Offer
  • Competitive compensation.
  • Flexible time off with inclusive holiday benefits.
  • Comprehensive medical, dental & vision insurance for employees.
  • Fully vested 401(k) matching.
  • An awesome collaborative work culture, a diverse team, and more.
About Influential

Influential is an AI-powered technology and the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner.

Influential is an equal opportunity employer.

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