Digital Marketing Manager
2 weeks ago
Position Overview: We're seeking a proven B2B marketing leader who has demonstrable experience driving qualified leads for technology service companies. The ideal candidate will have a strong track record of building and executing full-funnel demand generation programs that deliver measurable pipeline impact.
Core Responsibilities:
Lead Generation & Pipeline Development (50%)
- Design and execute multi-channel demand generation campaigns
- Build and optimize lead scoring and qualification frameworks
- Create compelling B2B content strategies targeting tech decision-makers
- Develop account-based marketing (ABM) programs
- Manage marketing qualified lead (MQL) to sales qualified lead (SQL) conversion process
Technical Marketing & Channel Management (30%)
- Drive content syndication across key B2B platforms
- Manage LinkedIn and other B2B social advertising campaigns
- Optimize landing pages and conversion paths
- Execute email nurture programs
- Leverage marketing automation platforms (e.g., HubSpot, Marketo)
Analytics & Revenue Impact (20%)
- Track and report on pipeline metrics
- Manage CAC and pipeline ROI
- Own marketing attribution modeling
- Optimize channel performance
- Report on revenue influence
Required Experience:
- 5+ years B2B tech marketing experience
- Proven track record of generating leads ($50K+ deals)
- Deep understanding of B2B buyer journey
- Experience with CRM and marketing automation platforms
- Strong analytical and data-driven decision making skills
- Success with ABM campaigns and enterprise sales cycles
Success Metrics:
- Integrated PESO strategy implementation
- Channel-specific KPI improvements
- Cross-channel attribution modeling
- Content performance metrics
- ROI across all media types
Company DescriptionIMC is a culture-driven agency that strategically combines human capital strategies with world-class creative execution to drive quicker, more positive outcomes for brands. Our crowning achievement is twofold: creating transformative work-life cultures for organizations that change the world and enhancing the bottom line of business kingdoms through technology.Company DescriptionIMC is a culture-driven agency that strategically combines human capital strategies with world-class creative execution to drive quicker, more positive outcomes for brands. Our crowning achievement is twofold: creating transformative work-life cultures for organizations that change the world and enhancing the bottom line of business kingdoms through technology.
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