IT Marketing Manager

2 weeks ago

Hauppauge, United States SmartSource Full time
Job DescriptionJob Description

SmartSource®, an ABCOM Technology Group company, has more than 35 years of experience serving clients' business technology needs in the events, staffing, legal, government, finance, education, entertainment, and meeting production industries. The company provides service throughout North America through its fully staffed and equipped offices in major metropolitan markets. SmartSource draws from its extensive inventory of IT, AV, and interactive technologies to deliver solutions as varied as computers for contract staff, office equipment for temporary spaces, or multi-story video walls for trade shows and events. The SmartSource team is passionate about leveraging its expertise to empower clients to excel.

SmartSource will afford you an exciting career opportunity. We offer a fast-paced and dynamic work environment. Most importantly, you will be provided the support and environment to excel and succeed with an industry leading company. If you are enthusiastic, highly motivated and looking for a great opportunity, we encourage you to apply today.

Job Summary:

We seek a proven, demand generation marketer to manage and execute the go-to-market strategy of our IT Services (ITS) vertical. This role will develop, execute, and report on end-to-end campaigns to drive new business and build brand recognition and awareness. You will work collaboratively with our marketing director and various IT sales teams to leverage your strategic and creative expertise to design, execute, and measure ABM and demand generation campaigns that engage target audiences and drive pipeline growth. This position reports to the Director of Marketing.


Responsibilities:

Marketing Strategy: Develop a marketing plan that aligns with the business objectives of the ITS segment. Collaborate with IT sales teams to define customer profiles to target.

ABM and Demand Generation Strategy: Build and own Journey’s ABM strategy for target accounts, developing multi-channel demand generation programs that meet pipeline goals. Ensure all ABM campaigns are launched at the highest caliber of quality possible

Content Development: Manage and execute content development for advertising, email campaigns, and website development that aligns with overall ITS go-to-market strategy. Develop content that increases brand awareness, differentiates our solutions in the market, builds trust within the IT industry, and encourages the target audience to engage with our team.

Digital Marketing: Work alongside the Marketing Ops Manager and Senior Digital Marketing Manager to execute digital marketing strategies, including data list enrichment, SEO, PPC, social media, email marketing, and content creation for websites and landing pages.

Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and social media, based on OIT marketing strategy.

Collaboration: Work closely with cross-functional teams, including marketing and sales, to support business objectives and ensure alignment of marketing efforts with overall business goals.

Analyze Performance: Measure campaign success using pipeline influence, lead quality, and ROI. Track, identify, and resolve when campaigns are off plan, constantly optimizing for performance. Based on insights, adjust tactics to meet growth objectives.



Qualifications:

  • History of successful demand generation campaigns, with a strong understanding of various marketing channels (paid social, paid search, organic social, content/SEO, email marketing, event marketing, PR, ABM)
  • A working knowledge of Salesforce, Salesforce Marketing Cloud, and ZoomInfo is preferred.
  • Experience in marketing automation and measurement, specifically in account-based marketing.
  • Strong analytical skills and data-driven thinking
  • Strong understanding of B2B marketing funnel and tactics
  • 5+ years of marketing experience, focusing on integrated campaigns across marketing tactics: email, social media, content, and paid tactics.
  • A creative mindset – thinking outside the box to create innovative ABM strategies that drive results.
  • Up to date with the latest trends and best practices in addressable B2B audience development
  • Experience with any of our target industries a plus: Entertainment, Legal, Government, Staffing, Cybersecurity
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.

SmartSource is an equal opportunity/affirmative action employer. SmartSource does not discriminate on the basis of race, color, religion, gender (including non-binary/third gender), transgender, gender identity or expression, sexual orientation or affectional preference, national origin, citizenship, age, disability, status as a protected veteran, military status, marital status, or status in any group or class protected by applicable federal, state, or local law. SmartSource makes reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act, Rehabilitation Act, and applicable state and local laws.

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