Marketing Manager
2 weeks ago
Robert Half Marketing & Creative has a client seeking a Marketing Manager with retail apparel or related industry experience. This is an open-ended consulting opportunity that will be normal business hours (EST) per week.
You will provide support for both the product team (programs to reach current customers & new audiences) and general marketing (media, tradeshows, creative, campaign assessment, etc.). Must have proven experience working independently and the ability to navigate cross-functionally across business areas.
Responsibilities include:
- Serve as a cross-functional liaison to aid other departments in development of marketing programs
- Independent project management and leadership
- Development of milestones and deliverables
-Identify and oversee Brand Growth Programs
- Identify opportunities for growth
- Tie customers to product and opportunities
-Research audience opportunities
- Develop campaigns to reach the targeted, segmented audience
- Creation of promotional pieces associated with the campaign
- Identify and measure appropriate metrics for the campaign(s)
-Monitor program metrics
-Creation and monitoring of marketing campaigns designed to grow our wallet share and profit
- Work closely with the Creative Team to create effective, efficient marketing plans and timelines
- Identify key business growth opportunities
- Research and present new marketing techniques
-Sales Team Interaction
- Interaction and partnership with the sales team to develop and deliver tools to aid in the selling process
- Aid in the development of sales training tools
- Aid in the development of tradeshow marketing materials
Qualifications
- Bachelor’s degree required. MBA or Bachelor’s degree required.
- 5+ years’ experience required; background in product marketing, the promotional industry, apparel, print-on-demand or SAAS platforms preferred.
- Familiarity with digital marketing channels and best practices including CRM, paid media, webinars, events and experiential marketing.
- Strong communicator, able to convey actionable, data-driven insights to diverse internal and external audiences.
- Highly analytical problem solver and strategic thinker with strong time management and project management skills
- An exceptionally quick learner with a natural curiosity and the ability to grasp new concepts, simplify complexity and influence cross functional groups.
- Experience with marketing automation platforms such as Klaviyo and HubSpot preferred
- Proficient in Microsoft Office Suite (Excel, PowerPoint, etc.)
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