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Product Marketing Manager

2 months ago

Wilmington, United States Robert Half Full time
Job DescriptionJob DescriptionWe are offering a long-term contract employment opportunity for a Product Marketing Manager in Wilmington, Delaware. The role involves conducting market research, developing and executing marketing campaigns, and collaborating with various teams to drive brand awareness in the industry.

Responsibilities:
• Conduct comprehensive market research to understand consumer requirements, habits, and trends.
• Develop and implement innovative marketing campaigns that effectively differentiate our products in the market.
• Collaborate with the sales and commercial team to coordinate brand awareness and marketing efforts.
• Assist in both outbound and inbound marketing activities, demonstrating expertise in various areas such as content development, optimization, advertising, and event planning.
• Liaise with external vendors to execute promotional events and campaigns.
• Develop compelling consumer communications and advertising strategies to enhance brand awareness and performance.
• Maintain a thorough understanding of marketing elements, including traditional and digital marketing strategies such as SEO and Social Media.
• Utilize marketing data analytics and tools to optimize campaign performance.
• Undertake individual tasks of a marketing plan as assigned, ensuring all activities align with the overall business objectives.
• Maintain accurate customer credit records and process customer credit applications efficiently and accurately.• Minimum of 5 years' experience in a similar role or related field.
• Proficiency in Cloud Technologies and Customer Relationship Management (CRM).
• Demonstrated skills in Database management.
• Expertise in EO/IR systems.
• Proficient in Facebook Insights for effective social media campaigns.
• Proven ability to develop and promote Brand Awareness.
• Experience in managing Budget Processes.
• Capable of effective Campaign Planning and execution.
• Exceptional Communication skills, both written and verbal.
• Strong Customer Service skills with a focus on customer satisfaction.