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Product Marketing Manager

1 month ago

Amherst, United States Robert Half Full time
Job DescriptionJob DescriptionWe are offering an exciting opportunity for a Product Marketing Manager to join our team in the Education industry. This role is based in Amherst, Massachusetts and will involve developing marketing plans for contracts, maintaining up-to-date website content, and executing marketing campaigns.

Responsibilities:
• Develop comprehensive marketing plans for our contracts, ensuring they align with the overall business strategy.
• Maintain and update the website, ensuring all information is current and accurate.
• Execute marketing campaigns, including the creation of supporting documentation and collateral.
• Collaborate with the Contract Marketing Director, eventually stepping into a leadership role within the department.
• Utilize various marketing tools such as Artificial Intelligence (AI), Cloud Technologies, and CRM for efficient marketing operations.
• Monitor and analyze the success of marketing campaigns, using tools such as Google Analytics.
• Maintain a strong understanding of our products and industry trends to inform marketing strategies.
• Conduct regular social media and email campaigns to engage with our members.
• Manage the creation and distribution of promotional materials such as web copy and newsletters.
• Collaborate with the team to manage brand awareness and campaign planning.• Must possess proficiency in Artificial Intelligence (AI)
• Cloud Technologies knowledge is essential
• Experience with Customer Relationship Management (CRM) software
• Familiarity with Facebook Insights is required
• Proficient in using GMail
• Must have demonstrated skills in creating and increasing Brand Awareness
• Experience with Budget Processes is necessary
• Proven abilities in Campaign Planning
• Must have knowledge in Collateral Management
• Excellent Communication skills are required
• Must have relevant experience in Product Marketing