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Director of Marketing
2 months ago
Position Summary
The Director of Marketing will lead our door-to-door canvassing team, driving lead generation and appointment-setting efforts in the Austin market. This individual will be responsible for managing, mentoring, and scaling the canvassing team and training new marketing classes to meet performance goals.
This role requires a 2-3-month training period at our corporate office in Denver, CO. The company will cover travel and living expenses during this period.
Key Responsibilities:
Develop and implement door-to-door marketing strategies to generate high-quality leads for the sales team.
Manage and scale a team of canvassers, providing training, coaching, and motivation to ensure team success.
Lead the training of new marketing classes to maintain a consistent pipeline of skilled marketers.
Track and analyze key performance indicators (KPIs) to assess team productivity and implement adjustments to meet targets.
Collaborate with corporate marketing and sales teams to ensure a seamless lead-to-sales pipeline.
Conduct regular field audits to ensure compliance with canvassing standards and optimize team performance.
Drive the recruiting and onboarding process for new canvassers.
Ensure the canvassing team maintains a positive and professional brand image in the Austin market.
Monitor market trends and competitor activity to adjust strategies as needed.
Requirements:
4-6 years of door-to-door canvassing experience, with at least 2 years managing a team.
Proven track record of successfully managing and scaling door-to-door canvassing teams.
Strong leadership skills with the ability to coach, motivate, and hold team members accountable.
Experience in training and onboarding new team members or classes.
Analytical mindset with the ability to track performance metrics and adjust strategies accordingly.
Excellent interpersonal, communication, and problem-solving skills.
Ability to work independently and manage time effectively in a fast-paced, growing environment.
Experience in exterior remodeling or home improvement industries is a plus.
Must be based in Austin, TX, or willing to relocate.
Compensation and Benefits:
Competitive salary based on experience
Performance-based bonuses
Health, dental, and vision insurance
Paid time off (PTO) and sick leave
Travel and living expenses covered during Denver training
Career advancement opportunities within a rapidly growing company
Job Type: Full-time
Benefits:
401(k)
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Health insurance
On-the-job training
Opportunities for advancement
Paid sick time
Paid time off
Paid training
Referral program
Retirement plan
Vision insurance
Schedule:
8 hour shift
Day shift
Monday to Friday
No weekends