Marketing Analytics Manager

1 month ago

Palo Alto, United States Robert Half Full time
Job DescriptionJob Description

Our Healthcare client is seeking a Marketing Analytics Manager to join their team, 40hr/wk, 6 months, hybrid in Palo Alto, California. In this role, you will be working with a cross-functional team, developing analytics plans to meet marketing business objectives, and conducting data analysis for strategic initiatives. This role offers a long term contract employment opportunity.


Responsibilities:

- Responsible for marketing analytics including planning data analysis developing dashboards/reports deriving insights and designing testing scenarios.

- Partners with other marketing disciplines to define analytics plan identifying campaign user flows key engagements data sources and Key Performance Indicators for all campaigns going to market.

- Contributes data-driven recommendations on ad creative layout and landing page UX in the campaign planning phase.

- Partners with web analytics to ensure all needed engagements are tracked in Adobe analytics and/or Google Analytics and defines requirements for web data reports for each project.

- Works with service line marketing decision support services call center clinical business analytics CBA group to identify relevant data sets align on process and workflows to ensure marketing has timely access to needed data.

- Collaborates with media agency partners as needed to share learnings and insights related to paid media performance.

- In near term maintains and manages existing unified analytics tool Google Sheets Google Data Studio using Supermetrics plugin for automation of digital data ingestion and manual collection of offline media website traffic clicks appointment capacity financial and call volume data.

- Develops weekly monthly and/or quarterly 360 marketing performance insight reports and dashboards leveraging data sources mentioned above for marketing campaign initiatives.

- Develops enterprise department reports such as marketing benchmarks newsletter reporting and other program reporting.

- In future state will maintain and manage unified analytics reporting via select business intelligence tool i.e. Tableau Dataorama Qlik etc.. and related marketing technologies in development.

- Ensures data quality and integrity across the unified analytics framework.

- Ensures reports and dashboards are tailored for the audiences and insights are distilled and easy to understand.

- Champions an hypothesis-driven culture that emphasizes testing measuring and iterating campaign designs while optimizing for efficiencies in process.

- 10+ years of marketing analytics experience

- Able to prioritize a large number of competing initiatives, multi-task and drive multiple projects simultaneously

- Experience working within, structuring, and distilling large data sets

- Excellent oral and written communication skills

- Proficient in statistical concepts and attribution methodologies

- Highly skilled analytical thinker

- Expert in A/B test design

- Experience coding in R or Python

- Proficient in SQL

- Proficiency in using analytics tools including Adobe Analytics, Google Analytics/Tag Manager, other Google products, Tableau or other business intelligence and visualization tools

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