Marketing Specialist
2 weeks ago
Apply Today, Work Today
Weekly Pay
Job Description:
Only considering candidates with the following:
- Bachelor's Degree
- 2+ years of applicable work experience
- Experience with Marketing Automation, Eloqua experience (preferred)
- Proficient in HTML for email building
- Proficient in Excel
- Previous experience with CMS or CRM (preferred)
- Business acumen and professional verbal/non-verbal communication skills
- Ability to build and maintain relationships with a high degree of professionalism
- Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution
- Creative problem solver with excellent verbal and written communications skills
- Confident, self-motivated individual with strong bias toward action
Responsibilities:
- Work with the greater marketing team to gather inputs and assets needed for email campaigns, including audience identification and segmentation, campaign logic, HTML/design, email copy, analytics, etc.
- Email Creation: Build email templates and edit HTML, utilizing tools such as Eloqua Email Creator or Knak, including complex dynamic variables
- Marketing Automation Configuration: Build email streams according to campaign logic in marketing automation platform
- Campaign Testing: Stage and test emails, quality check emails, audience/segmentation and campaign logic
- Deployment: Execute email marketing (schedule, send and measure)
- Quality Assurance: Monitor campaigns to ensure automation is working as designed
- Reporting: Enable reporting on email marketing results (open rates, CTRs, unsubscribes, a/b test results)
- Campaign Optimization: Provide recommendations on opportunities to improve and optimize email effectiveness (CTAs, copy, segmentation, subject lines, format)
- Marketing Automation Systems Development
- Technology Integration - Work with the greater marketing team for ongoing development of Marketing Automation platform including additional integration projects with CRM and increasing capabilities with current systems
Full-time, Part-time
$ 33.56/hr
Prof23
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