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B2B Web

2 months ago

Nashville, United States Robert Half Full time
Job DescriptionJob DescriptionWe are seeking a B2B Web & Email Content Writer to join our team in Nashville, Tennessee. In this role, you will strategize, plan, and lead the execution of marketing strategies and objectives for our apparel business. You will also be responsible for developing online marketing content and managing social marketing campaigns.

Responsibilities:
• Strategize, plan, and oversee the execution of marketing and sales support efforts.
• Develop online marketing content using exceptional writing skills.
• Create and manage social marketing campaigns and ads for our brand using platforms such as Pardot and Social Pilot.
• Work closely with the marketing creative/design team to facilitate the completion of creative projects and campaigns.
• Monitor prospect activity using Pardot and Salesforce, and report engagement to business development.
• Coordinate must be eligible to work in the U.S. and advertising opportunities.
• Plan and coordinate trade shows and events, including emails, communications, logistics, and preparing and shipping materials.
• Research and mine data online as needed to maintain database integrity.
• Assist with planning and coordinating major internal events as needed.• Minimum of 3 years of experience in B2B marketing and business-to-business content creation
• Proficient in Adobe Creative Cloud
• Familiarity with Assertion Markup Language
• Experience with Content Management System (CMS)
• Proven track record in creating editorial content
• Ability to analyze and interpret data from Facebook Insights for content strategy
• Experience in creating advertisements for digital platforms
• Knowledge of AP Style for writing and editing
• Experience in blogging to increase brand awareness
• Digital marketing experience, particularly in email copywriting and email communications
• Knowledge of B2B marketing strategies and principles
• Experience with Pardot and Salesforce Pardot for marketing automation
• Understanding of CRM and CRM Marketing is a must
• Candidates must have excellent written and verbal communication skills
• Ability to work collaboratively with team members and stakeholders
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and meet deadlines
• Candidates must have a positive attitude and willingness to learn new skills.